Everyday,tensofthousandsofpeoplereadARLnow,RestonNowandPoPvilletocatchuponlocalnews,eventsandothercommunityhappenings.

Weareinauniquepositiontohelpregionalbrandsandlocalbusinessesalikereachthosewholiveandworklocally.OurpublicationshaveserveddozensoftheD.C.area’smostprominentbusinessessinceourfoundingin2010andwelookforwardtoservingyoursaswell.

Whatouradvertisersaresaying…

“Hyperlocalishyperrare.

ARLnowandPoPvillearesuchuniqueformsofmedia,it’shardtofindacompetitorforthat.Whereelsecanyougetsomanyviewsandsomuchvalidationinyourhyperlocalcommunity?”

-JustinLevitch,presidentofRealLivingatHome.

AKGDesignStudio’sRestonNowSponsoredColumn

ThankstoacolumnAnnaGibsonwithAKGDesignsponsorsforRestonNow.com,hercrewsarebusyatworkontwobathrooms.

Thosecoming“afterwefinishedabeautifulkitchen[inReston],andbothcustomersfoundmeonRestonNow.”

ThankstoherRestonNow.comcolumnshereceivesfeedback“fromthecommunity,fromcustomerswhofoundmethroughthere…Igetverygoodfeedback.”

Andnotjustfeedback,butviableleads.

“Sincecustomersreadaboutotherprojectsandinterestinginformationaboutkitchenandbathroomdesign,theygettoknowmyexpertisebeforeIeventalktothemanditsusuallyadonedealwhentheycall,”shesaid.

Berry&Berry’sLegalInsiderColumnonARLnow,RestonNow&PoPville

Berry&BerryrecentlywentfromhavingacolumnonRestonNow,toexpandingtheircolumntoallthreesites.

“IoftenaskclientshowtheyfoundusandmanymentiontheysawourpostsonRestonNowandthoughtwecouldhelp,”saidJohnBerry.“Andwewereableto.

HavinganauthoritativevoiceonRestonNowandLNN’sothersitesisapowerfulsignaltopotentialclients.

“Itverywellprovidescredibility,butit’smoreofhavingtheconsistency[onthesite].Readersmaygobackandlook[atthesite]”whentheyhaveanissue.

RosslynBID’sDisplayAdonARLnow

MaureenGoldmanrealizesthevalueinpaidadvertising,andtothatend,sheenjoys“theluxuryofastandingsidebar[displayad]thatweuseallyearround”inARLnow.com.

Readersdopayattention

“LastfallwedidourHarvestFestforthefirsttimeandknewthatwehadtobecatchingpeople’sattentiontogetthemtocometothisnewevent,”shesaid.

“WedidamonthlysidebaradwithARLnowandhadseveralpeopleattheeventsharethattheyheardaboutitthroughthesite.ItwasgreattoseethattheymadeitouttooureventafterseeingouradonARLnow.”

Thesidebaradsareveryvisualsowhetherornotsomeoneisclickingonthem,they’reseeingourlogo,seeingourcolorpallet,seeingourname.Forus,[theadvertising]isabigawarenesscampaign.”

“WhatARLnowdoes,whichisgreatforus,iswecangivethemtwoadsandtheyrotatethem,”shesaid.“LikeinJunewehavethe[outdoor]moviesandthefarmers’market.Wecanrotatethose.”

“IusethatsidebartoswapinandoutadvertisementsaboutwhatevermaybegoingonintheBID,”shesaid.

“Wecanpushdiningcontentoraspecificeventsuchasajazzfestivalinthefall,oruseitforabusinessengagementprogram.”

WildBirdsUnlimitedcolumnonARLnow

MichaelZuikerhasbeenadvertisinghis26-year-oldWildBirdsUnlimitedinArlington’sLee-HarrisonCenterinARLnow.comforayear.AndhowdoeshefeelaboutARLnownow?

“Iwastedgazillionsof[marketingandadvertising]dollarsinmyfirst25yearsherewhennothinghappened,andthishasbeenaverygood,averypositivethingforus,”hesaid.

InadditiontothebusinessprofileandthepressreleaseshereceivesasanARLnow.commember,Zuickeralsowritesasponsoredcolumneachweekcalled“FlyingColors,”inwhichhedispensesthekindofbirdwatching-and-feedingexpertisehiscustomersreceiveinthestore.

“I’mhavingalotoffunwiththatandhavinggoodresponsefromourcustomerswhocomeinandsaythanksforthis,thanksforthat,”hesays.“It’sfun,andIlikewritingsoit’sbeenfunforme.”

Aswithotherbusinesses,WildBirdsUnlimitedwouldliketofindnewbusinesstoaddtothecadreofloyalcustomers,butit’snoteasyfindingwhatareessentiallyfuturehobbyists.

“Thechallengeisalwaystofindnewcustomerstodiscoverusandlearnaboutthehobbyofbackyardbirdfeedingandthengetturnedonbyourgreatserviceandpricesandjustenjoylookingatthebirdsoutside,”hesays.

Buttheregularcolumnslead“atleastfivetimesaweekpeoplecomeintotellustheyenjoythearticles,”hesaid.“Itmightbemore.”