What makes great Kelloggs PR?

IMPACT Communications Australia and its

FMCG team answer

What makes great #kelloggspr?

Allison says tenacity “A drive to deliver; to keep going until we’ve achieved the campaign objectives

Allison Lee, Owner & Director, Provides strategic counsel

What makes great #kelloggspr?

Nicole believes its trust

“Working with clients that entrust us with their vision and objectives”

Nicole Webb, Owner & Director, Provides strategic counsel

Frances Dwyer, Group Account DirectorProvides quality assurance and manages project delivery

What makes great #kelloggspr?

Frances considers it to be creativity

“Crisp, creative minds add oomph to PR strategy”

Laura Cario, Account ManagerSpecialises in food and nutrition PR

What makes great #kelloggspr?

Laura recommends making nutrition sexy

“Good food needs to be newsworthy; even health needs a ‘hook’”

What makes great #kelloggspr?

Lorraine says social media must-have

“Bloggers are the new heroes of branded conversation and are highly influential”

Lorraine Turley, Account ManagerDay- to-day client advice & blogger outreach

Jenni Ellard, Account ManagerDay-to-day client advice and media

specialist

What makes great #kelloggspr?

Jenni believes in strategy

“Creative ideas are important, but they must be firmly tied strategy to secure outcomes”

What makes great #kelloggspr?

Kim believes in listening as well as talking

“PR is not just about the company’s position; its about how the client is perceived by its stakeholder”

Kim McMillan, Account ExecutiveProvides account support

What makes great #kelloggspr?

Monique believes in fully understanding the target audience

“Any client needs to be focused on the target audience to secure earned media and consumer pull-in”

Monique Fenech, Director of Business and Communications Provides media and audience insight and

analysis

IMPACT Communications Australia level 2, 67–69 murray street, pyrmont, nsw

telephone: +61 2 9519 5411 • facsimile: +61 2 9519 5422@Alli_IMPACT_PR @impactcommsau

allison@impactcommunications.com.au • www.impactcommunications.com.au

We hope to meet with you to discuss the Kelloggs PR brief