Post on 18-Nov-2014
description
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Andy NicolM: 0771 311 9699
E: andy@sputnikinternet.com
What Makes a Good Website?
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Andy NicolM: 0771 311 9699
E: andy@sputnikinternet.com
What are your objectives?
Raise the profile of your brandShowcase your productsExplain why you’re differentAllow users to interact with youAllow users to interact with each otherFeatures, Advantages, BenefitsCompile mailing listUpdate content
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Andy NicolM: 0771 311 9699
E: andy@sputnikinternet.com
Cross sellOnline paymentShopping cartDraw traffic from search enginesAccessibilityProvide NewsProvide product resourcesProvide information resourcesCommunicate legal/cash reasons to use you
What are your objectives?
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Andy NicolM: 0771 311 9699
E: andy@sputnikinternet.com
What are your objectives?
Aspirational designUser to upload filesScreen resolutionCross browser compatibilityWhat’s your budgetProduct comparisonReduce shopping cart drop outSearch facilityMashups
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Andy NicolM: 0771 311 9699
E: andy@sputnikinternet.com
Social bookmarkingCommunity (do people really want a community?)
What are your objectives?
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Andy NicolM: 0771 311 9699
E: andy@sputnikinternet.com
What do you do?What level do you do it to?Are you trustworthy?How do I get in touch?
Do you want your website to communicate that quickly?www.sputnikinternet.com - bounce rate 60%
Suggested objectives?
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Andy NicolM: 0771 311 9699
E: andy@sputnikinternet.com
Content – products, services, USPs, photosFunctionality – orders, contact, bookmark, engageDesign – brand, photos, illustrations, prioritise contentBuild (Not covered here)Promotion (Not covered here)
A good website is about building good foundations to meet objectives, increase conversion and be search engine bait
Main components
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Andy NicolM: 0771 311 9699
E: andy@sputnikinternet.com
LoansLucky Bidder
Notes
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Andy NicolM: 0771 311 9699
E: andy@sputnikinternet.com
RowlinsonsRecoup
Mindmaps
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Andy NicolM: 0771 311 9699
E: andy@sputnikinternet.com
A non graphical plan of the content and functionality of the website
http://totheweb.com/learning_center/website-wire-frame.html
http://www.gdoss.com/web_info/web-site-wireframe.php
Wireframes
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Andy NicolM: 0771 311 9699
E: andy@sputnikinternet.com
http://www.coastalife.co.uk
Lucky Bidder (some social media integration)
Rowlinsons Recoup MHA Werneth http://www.democracypr.com/
Compare some sites
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Andy NicolM: 0771 311 9699
E: andy@sputnikinternet.com
Compare some sites
http://www.artworks-design.co.uk/
http://www.jonathanclarkarchitects.co.uk/
http://www.ergomonkey.com/chair_search
http://www.sputcom2.co.uk/centralmanchester
http://www.gorton-valves.com/
http://www.englishrivieragetactive.co.uk/
http://econsultancy.com/uk/blog
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Andy NicolM: 0771 311 9699
E: andy@sputnikinternet.com
www.amazon.co.uk
www.argos.co.uk
Pick a generic template – they work, and it’ll be cheaper
Ecommerce
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Andy NicolM: 0771 311 9699
E: andy@sputnikinternet.com
Reality Check
What are you trying to achieve?
What is your budget?
How much money do you want to make?
Get traffic to your site?
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Andy NicolM: 0771 311 9699
E: andy@sputnikinternet.com
Task
Budget
Objectives
Design / target market
Usability – use of Flash?
Site map
USPs & Key messages
Wireframes
Accessibility
Technical features
Budget