MarketingWhat I’ve learned from

Marketing is a war of perceptions

not products or brands

A company’s main concern should be

Marketing

Marketing doesn’t create needs, it provokes

desire & motivation

Make sure your marketing footprint is

coherent

& keep a step forward

Break the

Keep some mystery aro

und your bran

d

A Brand should be easy

to remember

benefitsPresent your brand or product through

not features

Spend time defining your differentiation

Describe your positioning in 1 sentence

Choose different colors than the competition

It’s better to create

a new brand rather than having several sub-brands

A product line should have

one target only, not everyone

Make sure your brands’ names

are different, not similar

Combine your

talents with

complementary brands

Figure out what your

complementary products are

Collect good practices from others

& add your own touch

Segment your customers by profitability

Make sure you

perceive your brand the same way

your customers do

Educate your prospects & clients…

…for F R E E

Go to the field & learn from your clients

Ask people WHY they buy from you

Hold

in-store

eventsafter

hours

Find out what you’re great at

& stick to it

Transform your brand into an

experience

Involve your audience into your projects We love to feel important

Play with your

customer’s senses

Tease & reward your audience

Get personal & truly care about your clients

Don’t lie, don’t hide

Find out your target’s

common interests

Show you value customer’s feedback

Start a blog to keep your audience in the loop

Let every employee know about yourstrategy

Ask your new employees to

do a SWOT of your company

The choice of distribution channel makes the success

Don’t try to be everywhere… or you won’t be anywhere

Don’t overlook

any detail

Focus on 2 or 3 metrics that you check every week

TEST everything

AuthorJérémie Lorrain

Co-Founder of nail art company Úñica. French, Fashionista, Blogger, Entrepreneur,

Businessman, Model, Salesperson, Ambitious, Very Open-minded, People and Opportunity-

Oriented.

Share your impressions, comments & secrets:

jeremie.lorrain@gmail.com