www.simplify360.com

Stage 1

ThePreliminaryRound

Team Name: Mavericks

Name of first member: Prabhu Dass F JCollege Name: Symbiosis Institute of Management Studies

Name of second member: Madhurima KanjilalCollege Name:Symbiosis Institute of Management Studies

Mr. Andy’s day out…(Today’s Social media)

Andy is eating donut

Andy likes Donuts

Andy is at Dunkin Donuts

Andy captures his moment at Dunkin Donuts

Andy records his activities at Dunkin Donuts

Andy’s Donut recipe

Andy wants to know the best Donut recipe

Andy’s Donut making skills

Wow.. My friend is also here at Dunkin Donuts

Changing Trends and Shocking figures

Roles of Social Media

Connect with family and friends

To follow trends and to find product reviews & information

Gives marketers a voice and a way to communicate with peers, customers and potential consumers.

Recruitment & Selection.

Platform to conduct business

Impact on Business

Impact on Business ( Contd…)

04/13/2023

B2B Statistic

s

Shattering B2B myths

SWOT Analysis

S

W

Large market reach or penetration Easy to set up Direct contact with audience Lets you follow and connect with people/groups that

interest you Has developers creating hundreds of applications around

its API “Brand” becomes more HUMAN

Tough to train or convince management team/group members on social media principles

Has low retention rate. Only 40% The time-frame to correct errors that affect your audience

is less. Blocked at many work sites: management sees it drops

productivity; hurts bottom line

Opportunities & Threats

O

T

Creating/joining online presence on sites where the company currently doesn’t exist

Untapped New target or niche markets Promotions, news, events that can be offered through

social media platforms Penetration into a new geographical market quickly May become the dominant way for businesses to

communicate with their customers

Macro factors such as economy, will this affect your user base

Heavy Competition Too much publicity in a short time. May get burned out Has no solid revenue model Acquisition by a bigger player (Google) may disappoint

early adopters and loyal users

Thank You