Service DesignDaniel HarrisService Design Director

@Fjord@Harrisdaniel

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Design

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“Design is on the cusp of a massive change as people slowly become more attuned to its potential for positive change” Alice Raswthorn, Design Week

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“It’s not about making a fancy lamp, but finding new ways to connect with people’s lives’.” Stephen Burks, Design Week

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Design

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IMPROVING HOW HUMANS ENGAGE WITH THE WORLD

THAT’S GOOD SERVICE DESIGN

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Technology is Society[problem that Three bill fixed]Services are run by technology, it surround us, we “dance to invisible algorithms” every day

Humans are the constructs of that society

+ why the deal with Accenture is good? – theyrun half the worlds infrastructure

We do service design + UI design

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UNDERSTANDING INDIVIDUALS’ COMPLEXITIES,

IRRATIONALITIES & CARES

THAT’S GOOD SERVICE DESIGN

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Service Innovation

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canvases[Business model canvas] – great for getting fairly detailed from a business perspective[Trends canvas from trendwatching] – great for understanding the market and it’s evolution[Lean canvas] – great for seedcamps and hackathonsOur Service Design canvas – great for designing service propsotions

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Service design canvas

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CREATING SHARED VALUE FOR PEOPLE AND ORGANISATIONS

THAT’S GOOD SERVICE DESIGN

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“Re-imagination of nearly everything powered by New Devices + Connectivity + UI + Beauty”Mary Meeker of KPCB

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Workshops

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Service Design Cards

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Getting emotional[Emotion of Money – what it means to what people care about]

Emotional drivers are the hardest to discover, but the most valuable

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[HAPPY, HUMAN, SOULFUL FOOD]

Moving food from the functional to the emotional (Jamie Oliver)

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[HAPPY, HUMAN, SOULFUL

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[Someone using this in a kitchen / louinge]

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CONNECTING THE EMOTIONAL TO THE MATERIAL

THAT’S GOOD SERVICE DESIGN

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PSYCHOLOGIST

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[Artist]ARTIST

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[Architect]ARCHITECT

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MANAGEMENT CONSULTANT

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ENTREPRENEUR

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LOVE THE PROBLEM & OWN THE DESIGN

THAT’S GOOD SERVICE DESIGN

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Design

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1. IMPROVING HOW HUMANS ENGAGE WITH THE WORLD

2. UNDERSTANDING COMPLEXITIES, IRRATIONALITIES & CARES

3. CREATING SHARED VALUE FOR PEOPLE AND ORGANISATIONS

4. CONNECTING THE EMOTIONAL TO THE MATERIAL

5. LOVING THE PROBLEM & OWNING THE DESIGN

YOU KNOW YOU ARE PRACTICING SERVICE DESIGN IF YOU ARE

Service Design.A mission, practice, & craftDaniel HarrisService Design Director, Fjord LondonTHANK YOU