Danny Ravid SQL & BI Practice Leader ,Glasshouse Ltd.

What Is New In

What is New In One Slide SQL Engine/SSMS

Application & Multi Server Management Unicode Compression Master Data Services

BI Project Gemini – Self Service AnalysisReport Builder 3.0 – Self Service ReportingFast Track Data Warehouse Reference Architectures (already available from march 2009).StreamInsight Technology. (CTP2 released).Project Madison (will be released separately).

& Project codenamed “Madison”

• Reduce dependence on IT

• Greater re-use of insights

• Lower training time & cost

• Faster time to decision

• Lower management cost

• Enhance IT Governance

• Enable real-time insight

• Improve resource utilization

• Reduce $ cost/TB

• Predictable performance

• HW flexibility & choice

• Reduce deployment risk

Project codenamed “Madison”

Scale with Confidence

Empower End Users

Improve IT Efficiency

Preliminary Information Subject to Change 3

& Project codenamed “Madison”

Project codenamed “Madison”

Scale with Confidence

Empower End Users

Improve IT Efficiency

• Excel based In-mem Analytics

• Self Service Reporting

• Re-usable report parts

• End user app. management

• SharePoint Publishing & Hosting

• App deployment meta-data

• Multi-server management

• Master Data Services

• Complex Event Processing

• Support for up to 256 cores

• MPP Support for 100TB+ DW(Massively Parallel Processing)

• Appliance-like DW on industry standard HW

• Hub & Spoke Architecture

• Multi-Temperature

Preliminary Information Subject to Change 4

Today's Challenges

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Managing individual physical resources

IT and Development

SilosTime-consuming to troubleshoot and

error prone

Lack of information sharing and

coordination

Application deployment trial

and error

Challenges with impact analysis

and resource planning

Preliminary Information Subject to Change

Hardware not optimized

Trends: People vs. Hardware

Number of database apps

Number of DBA’s

1990 2000 2010

Hardware co

mputing ca

pacity

Underutilized hardware

Overburdened

Administrators

• Increase visibility into server sprawl

• Increase hardware utilization• Consolidate and isolate

• Increase DB to DBA ratio• Manage via categories

– Bronze, Silver, Gold

• Manage by intent (policies)

• Automate• Improve application

management process• Streamline

deployments, moves, changes

Trends Solutions• Number of database apps

increasing at a higher rate than DBAs

• Overburdened DBAs• Hardware computing

capacity exploding• Underutilized hardware

6Preliminary Information Subject to Change

IntroducingApplication and Multi-server Management

Visibility and Control

Administration Efficiencies

Discovery and transparency

Manage instances and applications

by policy

Collaboration with development

Accelerated deployments

Identify consolidation opportunities, reduce costs

Improve service levels

EnvironmentOptimization

7

Discover and enroll instances2000, 2005, and 2008

New wizards in SSMS

BenefitsControlOptimizationEfficiencies

Gain Visibility and Control

Management Studio

Database Administrator

S QL U

t i l i t yCentral management

Preliminary Information Subject to Change 8

Define utilization policiesGain resource insightsConsolidation opportunities

Customer BenefitsControlOptimizationEfficiencies

Environment Optimization

Client

“Financ

e”

SQ

L Ut i l i t y

Management Studio

Database Administrator Central management

Preliminary Information Subject to Change 9

Integration with Visual StudioEnables single unit of managementStreamlined deployments, moves, upgrades

Customer BenefitsControlOptimizationEfficiencies

Administration Efficiencies

Client

“Finance”

SQ

L Ut i l i t y

Management Studio

Database Administrator Central management

Preliminary Information Subject to Change

Data-Tier Developer

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Key Take Aways

Wizards enable DBAs to quickly set upNo service engagement required

Utilization data available within15 minutesAccelerates consolidation effortsSingle unit of management for deployments, moves, changes over time

11Preliminary Information Subject to Change

Application & Multi-Server Managementdemo

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Unicode CompressionUses Standard Compression Scheme for Unicode (SCSU) algorithm.supports nchar(n) and nvarchar(n) data types . (MAX types not supported even if in row)SQL Server 2008 R2 can save up to 50 percent in Unicode storage space.(For Some Locales) If using 2008 R1 Page/Row Compression ,best practice is to rebuild Table to achieve maximum compression when upgrading to R2.

Unicode Compression

demo

“Managed Self Service BI” delivered through:• Self Service Analysis - Project “Gemini”• Self Service Reporting• Sharing, Collaboration & Resource Management• Application & Multi-Server Management

End User Empowerment

IT Management & Compliance

15Microsoft Confidential—Preliminary Information Subject to Change

Empowering end users through “Managed Self-Service BI”

+

Project Gemini

Self Service Analysis

Project Gemini

Gemini enables users to perform self-service analysis and intuitively build their own BI solutions Allows easy sharing and collaboration on Personal BI results The new capabilities will enable end users to directly access, analyze, personalize, and share data using the familiar tools of Excel and SharePoint with minimal dependence on ITKey enabling technologies in Gemini include:  Excel-hosted Gemini client Self-service Data Preparation; In-memory store; SharePoint mid-tier for Publishing, Collaboration and Management

Rein in the "Spreadmarts"•Excel is the IW tool of choice

• Excel is a problem - “unmanageable”• Excel is sticky – users “can’t quit it”

•Why not make Excel part of the solution?• Include Excel as part of a complete BI solution

• Structured and manageable• Give IT insight into its usage

•Provide IT with the technology to• Have insight and management• Provide clear value• Without being a bottleneck

•Enable managed Self-Service

Microsoft Business IntelligenceInvestment Strategy

Empower Your People

Self-Service access & insight

Familiar interface &

tools you own today

Improve Organization

al Effectivenes

s

Alignment, Accountability & Ownership

Collaborative across your value chain

Enable IT Efficiency

Trusted, scalable &

secure

IT Management

& Interoperabilit

y

Low Total Cost of Ownership

Leverage your existing Infrastructure

Excel-hosted client & reporting

In-memory BI engine

SharePoint for managed collaboration

Analysis Services for integration

Gemini Technologies

Our State-of-the-Art Data CenterGrandad’s “flash

drive”

•Work with 100M+ records

In-proc DLL

•Scale to 100B sales transactions

Commodity server

Interactive and Scalable

Publish web-based BI solutions

Refresh data automatically

Track social usage of your solution

IW Producer

Easily discover new solutions

Slice and dice with a thin client

Feedback and comment on solutions

IW Consumer

Manage familiar services

Reduce randomizing requests

Track usage of solutions

Discover mission-critical solutions

IT Pro

Project Gemini

demo

End User Empowerment Self Service Reporting

End User Authoring

Ad Hoc Querying & Reporting

Intuitive and Productive Authoring

Geospatial Visualization

Sharing & Collaboration

Publish & re-use predefined queries and

data

Publish & re-use report sub-components

Reports as data for desktop analytics

27Preliminary Information Subject to Change

End User Report AuthoringMore powerful Ad-hoc querying and reporting

Empowers end users to easily design queries, reports and charts independently of ITDecreases time and costs developing “on demand” reportsEnables timely access to information to make better decisions

Enhanced Report ModelsSimplifies end user report creationCreate reports in minutes!

28Preliminary Information Subject to Change

Geospatial Visualization

Rich visualization of geospatial dataMapping, Routing, Custom Shapes, …Support for SQL SpatialIntegration with Virtual Earth tiles

“Mash up” business information with geographic representationGet more value out of existing data

29Preliminary Information Subject to Change

Maps in Reporting Services

30Preliminary Information Subject to Change

Sharing & Collaboration End User Productivity

Accelerate report creation by leveraging existing content objects (“Grab & Go”)

Queries, Tables, Charts, Maps, Gauges, LogosSync updates with published content objectsSignificantly decrease report production timeIncrease end user adoption

Collaborate with ConfidenceProvide central location for sharing and editing content objectsShare content “owned” by departmental business experts with others across the organizationEfficiently maintain departmental templates and ensure consistency

IT EfficiencySpend less time building reports; create objects once for broad re-useEmpower end users to create reports independently of ITExpose report as managed data source for desktop analyticsPublish predefined queries and data 31Preliminary Information Subject to Change

A Preview of “Grab & Go” Reporting

demo

33

StreamInsight Technolgy

http://blogs.msdn.com/streaminsight/archive/2009/08/20/streaminsight-goes-public.aspx

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Project Madison (Datallegro)• Highly-specialized grid of servers being pulled together to collectively form a DW appliance

• Data warehouse scalability into the petabyte range

• Low cost of ownership through industry standard hardware

• Appliance model simplifies deployment and maintenance

• Integrates with existing SQL Server 2008 data warehouses via hub-and-spoke architecture

• Greater ROI from BI investments through integration with SQL Server 2008

• Reduced risk through use of redundant, industry standard hardware

• Balanced reference architectures deliver predictable performance

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Madison Architecture

What is SQL Server Fast Track Data Warehouse?

36<Session Name> Microsoft NDA-only

A new offering to help Customers and Partners accelerate their Data Warehouse deployments

Our offering includes (1) New DW Reference Architectures and (2) SI provided Templates for DW Solutions

New Reference Architectures SI Solution Templates

• New Reference Architectures for scale-up data warehousing on SQL Server 2008

• Each Reference Architecture has an optimized set of Hardware from key HW Partners – HP, Dell & Bull

• 7 Reference configurations to be announced at TDWI:• HP: 3 reference configurations tested – Small (2-proc

server), Medium (4-proc server) and Large (8-proc server)• Dell: 2 Reference configurations tested - 2-proc and 4-

proc server based• Bull: 2 Reference configurations: 2-proc and 4-proc server

based

• Industry or Horizontal templates to jump start Data Warehouse design

• SI Partners will tailor their Data Warehouse templates for new Reference Architectures

• E.g. industry solutions for Telecom or Retail

• 3 SI’s to announce solutions at TDWI:• Accenture-Avanade, Hitachi

Consulting and Congnizant

Why do we need new Reference Architectures?

Microsoft Confidential

Current Reference Architectures are not ideal since:

Not balanced Random I/O based Not predictably scalable

New Reference Architectures are: Balanced across all components More tightly specified Based on Sequential I/O Lower in TCO Provide better scalability & performance out of the box

Roadmap SummaryAvailable Now

SQL Server 2008 Fast Track Data Warehouse Reference Architectures

SA Value in H1 Calendar Year 2010Final packaging and pricing TBDSQL Server 2008 R2

Self Service Analysis (Gemini) & ReportingApplication & Multi-Server ManagementMaster Data ServicesLow Latency Complex Event ProcessingSupport for up to 256 cores

Project “Madison” (DATAllegro)Upgrade option from SQL Server Enterprise

24-36 months from SQL Server 2008Next major release of SQL Server

Accelerating delivery of incremental value and innovation

38Preliminary Information Subject to Change

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.