DIGITAL MARKETING COURSE CONTENT

BASIC Of DIGITAL MARKETING

• What is Marketing?• What is Digital Marketing?• Understanding the Process of Marketing• How Digital Marketing Wins Over Traditional

Marketing • Understanding the Process of Digital Marketing• About Increasing Visibility

- What is Visibility?- Visibility Types- Visibility with Examples

• About Visitors engagement- What is Engagement- Importance of Engagement

- Engagement with Examples• About Bringing Targeted Traffic

- Inbound- Outbound

• About Conversion Leads- Conversion Types- Understanding the Process of Conversion

• About Retention- Importance of Retention- Retention Types

• About Performance Evaluation- Importance of Performance Evaluation- Tools Needed

SEARCH ENGINE OPTIMIZATION

• Basics of SEO• SEO Research & Analysis• On-Page Optimization• Off-Page Optimization• SEO Tools• SEO Reporting• Local Listing(SEO)

PPC (Per-Pay-Click)

• Google ADWORD (Overview)• Understanding Google ADWORD Algorithm• Creation of Search Campaign

- Creating Ad-groups- Creating Ads

• Tracking Performance & Conversions• Optimize Search Campaigns• Creating Display Campaigns• Optimize Display Campaigns• Concept of Remarketing

Continue…..

• Introduction to Google Analytics• How does it Work?• Understanding the Account Structure• Google Analytics Insight• Starting with Analytics• Set Up an Account• Adding Analytic Code in Website• Understanding Cookie Tracking• Integrating ADWORD & ANALYTIC Accounts• Monitoring Traffic Resources

GOOGLE ANALYTICS

SOCIAL MEDIA MARKETING

• Introduction of Social Media• How Social Media Marketing is Different than

Other Forms of Internet Marketing?• Marketing on Social Media Websites

- Facebook Marketing- LinkedIn Marketing- Twitter Marketing- Video Marketing

E-MAIL MARKETING

• What is E-mail Marketing?• How Does it Work?• Sending Bulk E-mails

ONLINE ADVERTISING

• What is Online Advertising?• Types of Online Advertising• Display Advertising

- Banner Ads- Rich Media Ads

ECOMMERCE MARKETING

• What is Ecommerce?• Top Ecommerce Websites Around the World• Ecommerce Scenario in India• How to do SEO of an Ecommerce Website?• Using Affiliate Marketing to Promote Your

Ecommerce Business

CONTENT MARKETING• Introduction• Objective of Content Marketing• Understanding Keyword Research• Optimize Content for Search Engine• Promoting Content to Increase Traffic,

Engagement & Sales.

DOUBT SESSION &

• What is Affiliate Marketing?• 3 A’s of Affiliate Marketing• How People Makes Tons of Money with

Affiliate Marketing?• Affiliate Marketing Scenario in India• Some of the Top Network in the World

AFFILIATE MARKETING

ADSENSE & BLOGGING• What is Ad-sense?• How to Get Approved for Ad-sense?• Ad-sense Account Interface• Placing Ads on Your Blog

AN Advanced Web Education Center

WEBLIQUIDS