WHAT IS

MATUMIT SOMBUNJAROEN

V1.0

2015/11/30

Generalization?

BEFORE I GO ON TO EXPLAIN

This Slide will focus

more on Game Design

But it is a concept that is used

by pretty much on every aspects,

So,

I will do an explanation on that first

WHAT IS GENERALIZATION?

It is a process where a person would assume that all entities in a group

would share a same characteristic, due to limited exposures to samples.

Thai Foods

Well known

Spicy Thai Food

I’m not

spicy

I’m a

sweet

All Thai Foods

are spicy

THE PROBLEM, (TRUE STORY)

We are going for ASEAN market!

We’re culturally

closer to Indian

We’re culturally

closer to Chinese

Generalization caused

misunderstanding of Target Group

As such, processes that require

understanding of the Targets to function

will result in failure

Marketing, Customer Services, etc

IN A MORE EXTREME CASE (AGAIN, TRUE STORY)

The Result?, Everyone just hated each other

Thai Women

Prostitute

Foreigners

Sex TouristI heard Thailand

is full of ProstitutesWe are not

Prostitutes!

We are just normal

tourists, Seriously

Foreigners just came

here to get Women

MORE OVER,

Let’s go to

Game Design now

A COMMON OCCURRENCE

I’m going to make

A JRPG

Oh, you are going to

make a

turn based RPG!

…..No….

Huh? I but you said it’s

going to be a JRPG

Lots of [JRPG] are Turn-Based

Certain User only saw JRPG

That are also Turn-Based

Therefore

All JRPG are Turn-Based

<= Logic Errors +

Misunderstanding on a subject

THE PROBLEM – ON MARKETING

I’m going to make

A game for

Western Market

Many hits have

Middle Age Male Protagonist

Generalization

“All Westerners like

Macho Middle Age Man”

(MMAM)

Simply put in a MMAM in the hope that it will sell

The Thing is:Users didn’t like those Game simply because

the Protagonist is a MMAM

<= Reception is Mediocre

THE PROBLEM – ON GAME DESIGN

I’m going to make

A Puzzle RPG Made

Generalized

List of What make

[Puzzle RPG]Do Research Samples

On [Puzzle RPG]

Started Thinking

It’s a Puzzle RPG,

Therefore it must have these

The Result:End up doing everything

other games already have

<= No innovation + No selling points

THE PROBLEM – ON ADVERTISING

User make

Generalized

Expectationsbased on Personal

Experiences

It’s going to be

[ ] right!

Actual Game: If the End Result is

different from ExpectationsIt will generate minus reception

**I pre-ordered the Game though**

What the

hell is this?

MORE OVER,

So,

How to fix this problem

It’s simple really

DON’T GENERALIZED!!!

BE SPECIFIC ON WHO YOUR TARGET IS

Westerner

CalifornianMen in 30s

Strategy Game

SciFi Near

Future

Main Target

BE SPECIFIC ON WHAT YOU ARE MAKING

Simply saying, “Tactical Strategy”

Explained nothing about a Game

Command a squad from

Tactical Map

Control Individual Units and

Shoot at Enemy

INNOVATE!!!

A Game with only Generalized features,

Is nothing more than a Generic Clone

Finally,

a Final Word

Seriously,

Cloning Famous other Games,

Don’t make it Popular!!!