What is Content Seeding?

An example of how spreading B2B content in the right places can

dramatically increase its visibility.

What is Content Seeding?

• ‘Seeding’ content is simply the process of starting to spread it into various online locations so that others will both read it and spread it themselves.

• Identifying the right initial online locations is extremely important.

• Rather than placing the actual content in these places, a link back to the original content is used.

Seeding content – An example

• Futureheads, the Digital Recruitment Consultants, created an interesting post called ‘Top 10 things User Experience leaders will be looking for in 2013’

• They started a discussion on this in a LinkedIn Group.

• Soon afterwards, a search for the blog title showed up the following results:

This showed 9 organic results on Google’s page 1, all referring to David’s article.

How did this happen?

The post was picked up by a UX specialist blog and reposted

The blog post was seeded into a LinkedIn discussion group

Tweeted..

Tweeted..

Tweeted..

The original blog post, on theFutureheads site

Listed on a specialist User Experience site

A summary of User ExperienceTweets

And posted on a blogger’s Facebook page