What is app store optimization?

Post on 04-Jul-2015

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App store optimization is the ability of vital promotion on mobile applications in any online mobile application store to increase the visibility of the app. It means the apps should be found when the users search with the specific keywords. This optimization will help to generate leads.

Transcript of What is app store optimization?

App store optimization is the operation of better clarity of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android).

Submitted by: http://www.mobilepundits.com

• Reality originate superior by users in the app stores, due to the fact that App Store Search is the No. 1 source for people to discover new applications

• Position leading differentiate to rival

• Position leading for specific keywords

• Position leading in Google´s semantic search for applications

• Create appealing graphics (icon, screenshots and promo video) to increase the chances of being downloaded

• Apple's iTunes App Store was launched July 10, 2008, beside with the liberate of the iPhone 3G.It directly supports iOS, including iPhone and iPad. There is also a non-mobile app store for Macs. Google's app store, Google Play, was launched September 23, 2008.It was originally named Android Market and supports the Android operating system.

• In this overview it will help you to figure out what's important regarding App Store Optimization.

• Swipe with your finger on each app to bring up the option to hide that purchase. Tap “Hide” and the desired app will be erased from your purchase history. The same option can be used in the “Purchased” section of the App Store on the iPad.

• With the help of icloud, Apple has updated app store to view last purchased date.

• Builder can pillar just the unpaid app with only primary appearance, enable you raise to the full version from within the app. The performance will directly upgrade the code of the free app on your device a little than requiring you to remove the free version after you have purchased the full app.

• The Software Development Kit for iPhone OS was declared at the iPhoneSoftware Roadmap event on March 6, 2008. The SDK permit builder functioning Mac OS X 10.5.4 or greater on an Intel Mac to design function using Xcode that will naturally bound on the iPhone, iPod Touch and iPad.

• On July 10, 2008, Apple CEO Steve Jobs told USA Today that the App Store contained 500 third-party applications for the iPhone and the iPod Touch, and of these 25 percent were free.

• On July 11, 2008 the store unlocked, grant buyer to buy applications and transfer them to an iPhone or iPod Touch with the iPhone 2.0 software update, which became available through iTunes on the same day.

• On January 16, 2009, Apple announced on its website that 500 million applications had been downloaded. The billionth application was downloaded on April 23, 2009.In March 2012, the number of apps downloaded reached 25 billion.

• Social Platforms+ App Store

• SearchMan• Appstatics• Appnique• Straply• Sensor Tower• AppCod.es• MobiledevHQ• Mopapp• MetricsCat• Distimo• AppFigures

• Better research output and actual app capacity within app store lists with an optimized name.

• Take advantage of app ranking opportunities through our category and sub-category recommendations.

• Improve brand recall and rapid app comprehension and increase conversion with icon & screenshots suggestions.

• Increase salability and improve search discovery with a SEO attract brand story.