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ABM is No Longer the Exclusive Domain of Enterprise Organizations

54% of Enterprise

companies surveyed are using

or testing ABM

35% of Small businesses are using or testing ABM

71%

of all B2B marketers are onboard with an ABM

approach

72% of B2B marketers

deploying ABM plan to increase their usage

over the next year

96% of B2B Marketers

leveraging ABM report a positive impact to

marketing’s success

Read the ABM Benchmark Report for more insights

7.4 Average rating of marketing importance to driving revenue (on a scale of 1 to 10)

of those who have employed ABM for at least one year attribute a revenue increase of 10% or more to its use

of Enterprise companies... of Mid-market companies... of Small companies...

...have been using ABM for up to 4 years

Top 5 tactics used by Account-Based Marketers

92%66%64%

Regular planning meetings with sales

Sales enablement

Event planning

Funnel & pipeline review

List building

63%62%

Top 5 benefits cited by Account-Based Marketers

What is Account-Based Marketing?

Account-Based Marketing (ABM) is a set of products and services that enable B2B marketers to identify and target the accounts they value most.

R o c k e t F u e l f o r M a r k e t i n g

EMAND ETRICD M

R o c k e t F u e l f o r M a r k e t i n g

EMAND ETRICD M

83% 90% 88%

It’s No Longer a New Strategy

41% of Mid-market businesses are using or testing ABM

60%

59%55%

B2B Marketers are Seeing Success with ABM

ABM has been Driving Results for Years

of those interested in ABM already have the

necessary skills in their current team

60%

It’s Easier to Get Started than you Think