What I Learned from my Wife’s Business

Brook SchaafHusband at PrepDish.com

Community/Free Information for Email

Trigger Product/Discount

Recurring Value

Recurring Billing

Out

put/

Valu

e

Input/Work

Point of Diminishing Returns

Three Selected Subscription Business Functions

• Backend• Domain Registration• Hosting/SSL• CMS: Content

Management System• Landing Page

Generator• Light Box

• E-Commerce and Content Delivery• Billing: Initial &

Recurring• Payment Processing• ESP: Email Service

Provider• Marketing

Automation• Content Protection• Customer

Engagement

• Customer Service• Ticketing System• CRM: Customer

Relationship Manager

• Testing & Troubleshooting

Backend: Domain Registration, Hosting/SSL, CMS, Light Box,

Landing Page Creator

YES! BEWARE, YE

Content Delivery & Protection:

E-Commerce, CRM, Content Delivery:

CRM, Ticketing System, Testing, Troubleshooting

Emails by Percentage (Above 0.5%)

Chart Title

gmail.com yahoo.com hotmail.com aol.com comcast.net me.com msn.com sbcglobal.net

mac.com live.com icloud.com att.net verizon.net cox.net

gmail.com 51.2%yahoo.com 15.5%hotmail.com 8.0%aol.com 3.1%comcast.net 1.6%me.com 1.6%msn.com 1.1%sbcglobal.net 0.8%mac.com 0.7%live.com 0.7%icloud.com 0.6%att.net 0.6%verizon.net 0.6%cox.net 0.5%OTHER 13.5%

“+”: Favorite Gmail Hack•brookschaaf@gmail.com•brookschaaf+test@gmail.com•brookschaaf+0804a@gmail.com•brookschaaf+0804b@gmail.com

In Closing, Three Things I’ve Learned:

1) These are Significant Choices

2) Know Where Software Functionality Ends and Human Activity Begins

3) Don’t Be Afraid to Get Help