What I learned during my summer break at Disney

Post on 04-Jul-2015

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Branding is no easy task, but being thrown into the deep end to swim with the master marketing teams at The Walt Disney Company during my graduate summer internship was a marketing course in and of itself. The Disney brand permeates throughout the organization, and while it's hard for most companies to ingrain their brand ideal across all levels, three of my favorite brand lessons I learned during my summer break will certainly.

Transcript of What I learned during my summer break at Disney

What I learned during my summer break working at Disney…

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Image source: http://www.dlrptoday.com/2011/04/07/magical-moments-launch-disney-dance-express-brings-a-technicolour-new-show-to-central-plaza/ www.erikheiberg.com

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Image source: http://articles.latimes.com/2013/nov/22/local/la-me-marc-breaux-20131122 www.erikheiberg.com

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Image Source: http://disneyparks.disney.go.com/blog/2011/10/1958-photo-walt-disney-dances-the-night-away-at-disneyland-park/ www.erikheiberg.com

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Image source: http://www.designingdisney.com/content/disneyland-paris-launches-online-fan-survey www.erikheiberg.com

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Image source: http://mintcrocodile.blogspot.com/2012/06/tuesday-treat-visit-to-disneyland.html

I liked the

dancing…

Yeah, that

was cool… Liked dancing,

check…

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Image source: http://www.widerfunnel.com/marketing-planning/lessons-from-disneyland-on-experience-optimization www.erikheiberg.com

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