What does this image make you

think?

EasyTone Shoes?

Audience?

YOUR MOM!

Why use sex appeal?

PATHOS

How do the shoes work?

NASA ENGINEER

ETHOS

Are they effective?

11%-28%

LEGS!CLAVES!&BUTT!LOGOS

Competition?

How do they advertise?

Your choice!

Schalk, Yale. Counterkicks.com. Nov. 26, 2010. http://counterkicks.com/2010/07/03/reebok-easytone-reinspire-blacksilverheroine-pink-womens/

World of Film Archive. Nov. 26, 2010. http://www.harvardfilmarchive.org/hfacorefinal.shtml

Jeff. ELSPOD. Nov. 28, 2010. http://www.eslpod.com/eslpod_blog/2008/12/18/show-me-the-money/

Amandoo. Amandoo’s Handle of Realitumtum. Nov. 26, 2010. http://www.exactasty.com/blog/tag/erykah-badu/

Griffith, Erin. Elbo.ws. Nov. 23, 2009. http://elbo.ws/video/WCNAlSnYOko/

Aktualisierung,Letzte. Spotedo. De. Nov. 26, 2010. http://www.spoteo.de/extras/mediathek/medium_1866_EasyTone-Reeinspire---Black-Silver-Pink.html

BOSU. Nov.27,2010. http://www.fitbiz.com.au/client/ProductCatalogue/c_products_popup.js p?catID=72&elementID=297

Sketchers Footware. Nov. 28, 2010. http://www.sharpupshoes.com/wom ens-shapeups-jump-start-p-95.html