W H A T D O E S T H E F U T U R E H O L D ?

A I , M A C H I N E L E A R N I N G & P R E D I C T I V E A N A LY T I C S

Ross KramerFounder & CEO

Modern Marketing Sweatshop

A RT I F I C I A L I N T E L L I G E N C E

NARROW VS. BROAD

(And what it means for you)

Labradoodle or Fried Chicken

Apple or Barn Owl

Chihuahua or Blueberry Muffin

AI is Poised to Revolutionize Marketing but it Lacks Understanding and Adoption*

80%Of marketing executives

predict AI will revolutionize marketing

26%Have a very confident

understanding of AI

10%Are currently

using AI at work

*Asked among B2B marketers manager level or higher at companies with 250+ employees

AI 2 ARTIFICIAL INTELLIGENCE +ACTUAL INTELLIGENCE

Jcat…1989@hotmail.com

p….dilla8@comcast.net

AI 2 ARTIFICIAL INTELLIGENCE +ACTUAL INTELLIGENCE

Lis t rak Roadmap Themes

CRM

Identity Resolution

Rest API

SMS

PUSH

Predictive Analytics

Typical Binary Classification Prediction Curve

L

LOW LIKELIHOOD TO BUY

HIGHERLIKELIHOOD TO

BUY

60-Day Predicted Buyer Experiment

WE’RE SENDING EMAIL TO PEOPLE WITH LOW LIKELIHOOD TO BUY

HIGH LIKELIHOOD TO BUY

NO EMAIL SENDS

40 Day Test

1. Predictive analytics system found 112,000 email addresses NOT on the active file that were higher than average likelihood to convert.

2. Merchant actively mailed to this segment for about a week.

3. 27,000 “predicted buyers” became part of the daily active file.

60 Day Buyer Predictive Segment Results

4 0 D A Y T E S T

Metric Percentage Delta

Open Rate -39.1%

Click Rate +5.5%

Conversion Rate +76.6%

Revenue Per Email Sent +100%

P R E D I C T I V E A N A LY T I C SC R M E X A M P L E S

Subscriptions by Source

Predicted Purchase by Subscription Source

Predicted Purchasers by Subscription Days

Probability of Purchase by Category Count

Probability of Re-Purchase by Category Purchased

Resources

• Listrak CRM• Listrak CRM: Bridging the Gap between Data and Actionable Insights• SMS Marketing: Why You Need It and Where to Get Started• Mobile Marketing Strategies: Using SMS and MMS Together• Mobile Marketing with Listrak• Listrak API for Developers• Who Will Adopt Artificial Intelligence in 2018?

Thank You.