Positioning and Branding a

Small Business

How a New Business looks like

What they have ?

Plenty of Energy

But

Little Resources

What are they up against?

How will they Succeed?

By

Consistency

And Creativity !

Now some

Important

Guidelines to marketNewIdeas

Creatively conduct Low-cost marketing research.

By setting up Course projects at Local colleges and Universities to access the expertise ofboth students and professors

Focus on building

one or twostrong brands based on one or two

key associations.

Employ a well-integrated set of

Brand elements.

Enhance the Brand image and awareness by picking up memorable and meaningful brand elements

Create Buzz and a Loyal brand community

Leverage as many secondary associations as possible

Recap• Creative market research• Focus on a single brand• Brand elements• Create a buzz and loyalty• Leverage

Created by Sadhique K Kunhahamed, IIITD&M-K, during an internship by Prof. Sameer Mathur, IIM Lucknow.

www.IIMInternship.com

Thank You