Post on 11-Apr-2017
BEN DORANHEAD OF TECHNOLOGYMullenLowe Profero
WHAT’S A BOT?
BEN DORANHEAD OF TECHNOLOGY
MullenLowe Profero
@bendoran@mlprofero
#smwwhatsabot#smwldn
SEND ME SELFIES!
#SMWwhatsabotMore on that later…
WHAT’S A BOT?
INPUT OUTPUT
WHAT IS A CHATBOT?
BITCHX VIDEO
THEY’RE NOT NEW
AOL Messenger MSN Messenger
BOTS ARE BACK!
THE CONVERGENCE OF
3 THINGS
Assistants
Bot Platforms AI
THE CONVERGENCE OF
3 THINGS
Assistants
Bot Platforms AI
Microsoft (Skype)
47 Million Active Users
Microsoft launched integrated “Bot Platform” connecting into Skype. Integrated into wider MS ecosystem.
Purchasing: No
Audience: Global, 18-35
Not launched
Announced Allo to rival iMessage (and replace hangouts), a messaging app that will allow bots integrations..
Purchasing: TBC
Audience: TBC
800 Million Active Users
Announced Messenger platform allowing bots on messenger.
Little social graph access at present.
Purchasing: Yes
Audience: US / Europe Heavy, 16-24
800+ Million Active Users
Lots ofbranded activity, lots of retailers. Not completely open. Convenience not conversation
Purchasing: Yes
Audience: ASIA Heavy, 25-34
Kik
650 Million Active Users
Launched a bot platform (just before FB). Simpler to integrate.
Purchasing: Yes
Audience: US Teens
PLATFORM LANDSCAPE
WHY SHOULD WE CARE?
WHY SHOULD WE CARE?
THE RACE FOR THE HOME SCREEN
“Want a beer? Download our app!” Sounds great! I’d unlock my phone, go to the App Store, search for the app, put in my password, wait for it to download, create an account, enter my credit card details, figure out where in the app I actually order from, figure out how to input how many beers I want and of what type, enter my seat number, and then finally my beer would be on its way.
Actually, I would have been better off just waiting in line.”
Ted Livingston, CEO, KIK
APPS AREN’T CONVENIENT
MESSAGING APPS HAVE NOWSURPASSED SOCIAL NETWORKS
EASIER TO ACCESSQR CODES ARE BACK!
HOW SHOULD BRANDS USE
BOTS?
KLM AIRWAYS
PIZZA HUT
CAFE ACE
SO, WHAT CAN BOTS “DO”?
Hi!
YOUR SOLUTION
{..}
{..}
API
HOW BOT-PLATFORMS ‘WORK’
JSON
Yo!
SELFIE BOT
Media & Twitter APIs
INTERACTION TYPES
Structured MessagesMessages (obvs)
Web ViewsUser Controls
INTERACTION TYPES
Web ViewsQuick Responses
INTERACTION TYPES
Payment Flows
INTERACTION TYPES
INTERACTION TYPES
Files UploadsShare!
HOW DO WE DO MORE?
USE YOUR DATA!
COACH BOT
Wit.ai, Quick Response & Google Maps
A/I IS NOT QUITE THERE…YET
Stanford NLP
“I NEVER SAID SHE STOLE MY MONEY”
AND, IT CAN GO SO WRONG
Apple
SIRI SDK
Assistant SDK, also premium google cloud platform providing deeper AI services, predictive computing, deep learning, insights and natural language.
AWit.AI natural language processing as a service.
IBM
Launched the Warson platform (via. bluemix), lots of best in class AI services predictive computing, deep learning, insights and natural language
API.AI
New deep learning platform. Focus on mainly conversation and contextual AI, and NLP.
GETTING SMART
JUSTIN BIEBOT
http://facebook.com/justinbiebot
SERIOUSLY...
“The difficulty in building a chatbot is less a technical one and more an issue of user experience. The most successful bots will be the ones that users want to come back to regularly and that provide consistent value.”
Matt Hartman, Director of Seed Investments at Betaworks
REMEMBER
‘The only way of discovering the limits of the possible is to venture a little way past them into the impossible.’
THANK YOU!
BEN DORANHEAD OF TECHNOLOGYMullenLowe Profero