Post on 14-Aug-2020
Welcome to our shop.Shopping and production guide for promotional ebm-papst items.
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Promotional items and give-aways are an important marketing tool. Giving them away, they are – literally – a part of us the customer walks
away with. In most cases, these items also have a useful function offering real and additional value. And last but not least, they are simply nice
and fun “goodies” from an equally pleasant business partner, ebm-papst.
With our new approach to promotional items, this marketing segment is to be even more closely tied in with the general marketing presence of
the ebm-papst brand. This means: Every item bearing the ebm-papst logo has to live up to the brand standards. Not just in terms of complying
with the corporate design on the outside, but also in terms of the inherent message, which ought to support the target communication objectives
of the ebm-papst brand.
To guarantee the consistent realisation of these stipulations, this iron rule applies as of 1 January 2014:
Each and every purchase of promotional items as well as production of new items is always via our central contact point:
the marketing department of ebm-papst Landshut – in the person of Ms Alena Gebhardt.
This guide shows you how to simply shop for your promotional items in our online shop and tells you what to bear in mind when planning to
produce your own promotional items.
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The general rule is:
If possible, all promotional items should be shopped for via online
shop – no matter where in the world they are to be used. The online
shop offers quite a comprehensive and frequently changing and up-
dated range of promotional gifts, such as pens, caps or umbrellas, but
also more expensive ones for special occasions.
The advantages:
– All items come up to our ebm-papst standards (premium quality,
great look and feel, originality, sustainability, etc.).
– In general, the items are instantly available.
– Administration costs are reduced to an absolute minimum.
This is how to order via our online shop:
1. Go to the shop homepage: ci-shop.ebmpapst.com
2. Log-in using your user name and password (you get your
log-in details from Hagemann GmbH, see further down).
3. Add the items you want to your shopping cart.
4. Follow the instructions in the order processing.
Even though the range of promotional material in the shop is quite
comprehensive, there may be a time when precisely the one promo-
tional item you are looking for is no longer available or you may need
a special item for a special event.
In any such case, the marketing department in Landshut will handle
everything for you, from procurement to production.
The promotional items are stocked and distributed by an external
service provider, namely Hagemann GmbH. In case you have any
questions regarding the shop or products or need new log-in details,
simply contact:
Werbemittelagentur Hagemann GmbH
Ms Magdalena Huber
Ringstr. 4-6
82223 Eichenau
Germany
Phone +49 8141 69821
Fax +49 8141 369831
E-Mail: mhuber@der-hagemann.de
To commission a new promotional item, please contact:
Alena Gebhardt
ebm-papst Landshut GmbH
Hofmark-Aich-Straße 25
84030 Landshut
Germany
Phone +49 871 707-294
Fax +49 871 707-51294
mailto: Alena.Gebhardt@de.ebmpapst.com
Shopping via online shop.
Production of new items via ebm-papst Landshut.
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In case you need a promotional item which is either unavailable in
our online shop or cannot be produced via our central contact point in
Landshut – e.g. for logistic reasons or due to short deadlines – there
is still the option of going for local production.
In such a case, however, it is of vital importance to get the authorisa-
tion for both the item and the layout, i. e. the design of the printing,
from the central contact point in Landshut prior to production. This
is the only way to make sure all promotional items comply with
ebm-papst standards.
Below, there is some general information on the selection and print
design of promotional items. However, this is in no way a comprehen-
sive or complete instruction on how to produce them locally!
Promotional items represent our corporate values and, thus, have to
do justice to our standards reflecting our status as technological and
innovative leader and as role model in terms of sustainability and
eco-friendliness.
When selecting promotional items, the following criteria apply:
– Premium quality: ebm-papst stands for quality. The promotional
item has to reflect this, no matter if it is an expensive item or
“only” a pencil.
– Practical benefit: Items which are used daily make our customers
aware of us for a longer time – and highlight our role as service
provider and partner.
– Simple handling: Even though our technologies are highly complex,
using them ought to be quite easy and simple for our customers.
This principle also applies to promotional items.
– Original ideas: We always come up with new ideas for our cus-
tomers – promotional items are no exception!
– Sustainability: Our GreenTech philosophy applies to all business
segments. For this reason, material and manufacturing of the
promotional item have to comply with our high eco-standards.
– Value for money: This criteria is rightfully placed last, for only if
all the other criteria have been met to our satisfaction should it be
a matter of course to also check for price.
Examples of good promotional items:
– Items of renowned brands respectively first-class reputation
such as Faber-Castell, Moleskine or Victorinox
– Innovative and unusual presents, e. g. solar or USB tools.
Local production of promotional items.
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ebm-papst logo.
The logo is precisely defined in terms of typeface, font style and
colouring (see CD guidelines). It may not be distorted or modified
in any other way. Moreover, it has to be placed onto backgrounds
featuring suitable colours and has to be surrounded by sufficient
free space on all sides.
Excerpt from the style guide
When printing on promotional items, the ebm-papst corporate design guidelines apply just like with any other marketing tool. You find the
ebm-papst style guide in our media pool (http://www.ebmpapst.info/mediapool/) in the “Corporate Design” section. The media pool also
holds our file templates for the ebm-papst and the GreenTech logos.
Note: Please use the logo rather sparingly. Discreet branding meets
with considerably higher acceptance and ensures the promotional
item is used more frequently.
6 Version 05/2014
The ebm-papst logo in the colour version
For 4c, RGB or special colour use.
The ebm-papst logo in the grey-scale version
45 % dithering is used for the colour black.
The ebm-papst logo in the negative version
20 % dithering is used for the colour black.
When employing special colours, Pantone 428 C
or HKS 91 is used for the colour grey. The logo is
not shown in colour in the negative version.
The corner logo in TV formats and the logo on
number plate holders is white.
The ebm-papst logo in the line and outline version
Used for engravings and stamps for example.
The ebm-papst logo is the central corporate design element and must
appear in all forms of communication.
The logo is to be used solely against a white, black or neutral
(e. g. grey) background.
Neither the shape nor the colour of the logo may be
modified.
The logo and its variants.
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The logos are available for download in the Mediapool under
the heading “Corporate Design → Logos”.
To avoid detracting from the impact of the company logo, the
defined minimum distances around the logo must be observed.
This blank area must be maintained. No elements of any kind
may be placed within this area.
Details regarding size ratios and positioning can be found in the
chapters relating to the respective areas of application.
The logo with claim and line
– The combination of logo, claim and line is fixed. The line points
downwards in the standard version and upwards for certain
applications
– As standard, the logo is used in 100 % of the set size, e.g. on
DIN A4 format brochures
– As standard, the logo is to be positioned at the bottom right of the
page, with the line pointing down into the bleed
– Font sizes and line width may vary proportionally if necessary,
but a reduction of more than 50 % due to format is to be avoided
– On advertising materials, the logo is used without the line
and claim
– The claim is used in either German or English
The logo in the business kit
– The logo size is 70 % of the basic logo size
– No claim is used
– The logo is positioned at the top edge, the line points
up into the bleed
x
xx
x
x
x
xx
x
Use of the logo.
Branding – proper use of
ebm-papst design elements.
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GreenTech Logo.
For correct implementation of the GreenTech logo please refer to the
general ebm-papst logo guidelines on page 5.
Excerpt from the style guide
24 Version 05/2014
GreenTech is a registered composite mark of ebm-papst which expresses our commitment to greater effi ciency and environmental compatibility.
The basis for this is the highly effi cient EC technology. That is why the GreenTech logo appears on every new EC product and on all communication
materials dealing with the benefi ts of GreenTech EC technology. Please contact Central Sales Marketing if you have any specifi c questions about
using the GreenTech logo.
The GreenTech concept is based on a comprehensive philosophy represented in the form of a cycle. Use is made of three different versions
depending on the purpose and the space available. The following general rule applies: The larger the diagram, the more detailed the information.
The GreenTech brand.
The GreenTech Logo in the colour version
For 4c or RGB use.
Different sizes of logo can be used.
The minimum size is 10 mm.
The GreenTech Logo in the black-and-white version
For use in single-colour media (e.g. on fax sheets or in
black-and-white advertisements).
The GreenTech logo is only used with the ® symbol in
advertisements published in Germany (Neue Helvetica
LT condensed).
The size of the ® symbol is 10 % of the width of the
GreenTech logo in mm.
The ® symbol can be omitted if technical reproduction is
not possible on account of a very small size.
Minimum size of GreenTech Logo
®
10
25Version 05/2014
Philosophy
Awards
Application
Development
Production
GreenTech isacknowledgedand certified.
GreenTech ispro-active
development.
GreenTech iseco-friendlyproduction.
GreenTechfollows a firmphilosophy.
GreenTechpays offfor our
customers.
GreenTech is acknowledged and certified.
Environmental prizes, distinctions and energy efficiency that beats even the most stringent
limits speak for themselves.
Our customers profit from this every day.Our high-efficiency
products use GreenTech EC technology and boast enormous
energy savings with top performance.
GreenTech is pro- active development.
Materials, products and processes are selected and
designed in an environ- mentally responsible
manner using state-of-the-art methods.
GreenTech is eco-friendly production.
State-of-the-art energy, air-conditioning and venti-lation technology provides
maximum energy efficiency in our plant.
GreenTech followsa firm philosophy.
Each new development must exceed the economic and
ecological performanceof its predecessor.
Full version
Contains the essential aspects of the
GreenTech philosophy and is used wherever
sufficiently large presentation is possible
and no additional explanatory text is
necessary.
Statement version
Presents the central GreenTech messages
and should generally be accompanied by
additional explanatory text.
Key word version
Contains only the key words outlining the
GreenTech philosophy. This version is used
solely for illustration purposes for texts
explaining the aspects of GreenTech in
sufficient depth and clarity.
Usage example
GreenTech – reasoning and philosophy.
GreenTech isacknowledgedand certified.
GreenTech ispro-active
development.
GreenTech iseco-friendlyproduction.
GreenTechfollows a firmphilosophy.
GreenTechpays offfor our
customers.
GreenTech means
ecologically improving every new product.
The GreenTech circle
The GreenTech circle provides a summary of the key aspects of
the GreenTech philosophy. There are a number of different versions.
The individual segments are 40 % Mo blue, with highlighting in
100 % Mo blue.
Typeface: Helvetica Neue LT Pro 77 condensed or 57 condensed.
Wherever possible, the GreenTech circle always appears on the flow
line image of the trade fair concept (“Communication banner”, refer
to Trade Fair Style Guide, p. 16 or p. 135 “Trade Fair Concept”).
This background may vary but the overall effect should always be
predominantly green. Examples are shown below.
The GreenTech logo and the GreenTech circles are available
for download in the Mediapool under the heading “Corporate
Design → Logos”.
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Types and fonts.
Another key element in our appearance and image is the uniform
use of our corporate type and font. The corporate typeface used by
ebm-papst is New Helvetica condensed by Linotype.
Excerpt from the style guide
We wish you a lot of success in purchasing and producing ebm-papst
promotional items.
For specific questions – in particular as to the correct selection of
promotional items in line with our GreenTech philosophy – please
contact the marketing department in Landshut.
This corporate typeface supports 33 languages. It is also available
in Cyrillic script. In the Asian and Arab world, a font with seemingly
uniform line width should be used.
18 Version 05/2014
Neue Helvetica LT condensed
regular
For copy, headlines,
image captions
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!„“§$%&/()=?`*’;:_,.-–#+@
Neue Helvetica LT condensed
regular oblique
For lead-ins
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!„“§$%&/()=?`*’;:_,.-–#+@
Neue Helvetica LT condensed
bold
For subheadlines and
highlighting in copy
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!„“§$%&/()=?`*’;:_,.-–#+@
Company typeface
Consistent use of the company typeface is a further essential aspect
of the corporate design. The company typeface of ebm-papst is
Neue Helvetica condensed from Linotype.
In order to meet the various typographical demands, the different
styles of Helvetica condensed are defined below. Refer to the
individual chapters for the specific typographical applications.
The company typeface supports 33 languages. It is also available
in the Cyrillic alphabet. A typeface with uniform line width should be
employed for Asia and the Arab countries.
Arial Narrow is used for Microsoft Office applications.
Arial (Standard) is only to be used for e-mails.
The typeface colour for headlines is 100 % Mo blue.
All other text is 100 % black.
White text is used on dark backgrounds.
Typography – general.
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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!„“§$%&/()=?`*’;:_,.-–#+@
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!„“§$%&/()=?`*’;:_,.-–#+@
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!„“§$%&/()=?`*’;:_,.-–#+@
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!„“§$%&/()=?`*’;:_,.-–#+@
Font for use in
Microsoft Office
Print media are set with a letter spacing of 0 throughout. Spacing of
lettering is permitted in exceptional cases, provided it does not inter-
fere with the typeface. A spacing value of +/– 15 (InDesign) or +/– 3
(QuarkXpress) must not be exceeded.
With the exception of headlines, text is always left-justified. Separation
is permissible but should be avoided. Divergence is permissible in
exceptional cases (e.g. in graphics and tables).
Different font styles should only be used sparingly for
highlighting purposes.
Indents, e.g. for text with a background area, should be
1/3 of the font size in mm. Example: The indent should be 3 mm
for a 9 pt font.
A dash is to be used in lists.
– Here again the indent is 1/3 of the font size in mm.
Typography – general.
Arial narrow
regular
For copy, headlines
Arial narrow
regular italic
For lead-ins
Arial narrow
bold
For subheadlines,
reference lines
Arial narrow
bold italic
For image captions
www.ebmpapst.com
ebm-papst
Landshut GmbH
Hofmark-Aich-Straße 25
84030 Landshut
Germany
Phone +49 871 707-0
Fax +49 871 707-465
info3@de.ebmpapst.com