Welcome To A Brand New Lead Generation System

Simon Leung

www.SimonLeung.com

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Copyright © 2007 by BuzzMeIn Marketing LLC and Simon Leung

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Objectives

My Introduction AdWords for Internet Marketing Case Studies and Results AdWords Workshop Agenda

Objectives

My Introduction AdWords for Internet Marketing Case Studies and Results AdWords Workshop Agenda

My Introduction

Why I Am Qualified To Teach AdWords Worked at Google from April 2002 to August 2006 Highest performing Temp, Ad Reviewer, Customer

Support Representative and Editorial Writer May 2003 – Developed original optimization

strategies and built Optimization Team Created training internally and externally Outlined quality criteria and maintained quality Main internal resource of entire AdWords Team

My Introduction

Why I Left And Reasons You’re Here Maximized my learning and growth at Google Frustrated with the direction Google was heading with

rules and client communication Involved myself with Internet Marketers and wanted to

help entrepreneurs understand Google Discovered that both Internet Marketers and normal

advertisers are struggling Excused myself from the company and developed

new strategies that combine the power of both Internet Marketing and Google AdWords

My Introduction

Clients I’ve Personally Worked With At Google

• Managed the highest spending clients

• Biggest companies who advertise

• Search engine marketing agencies

After Google• Internet Marketers (info products, training, coaching)

• Entrepreneurs (mentorship, consultation, full services)

Objectives

My Introduction AdWords for Internet Marketing AdWords Case Studies AdWords Workshop Agenda

AdWords for Internet Marketing

Traditional Traffic Generation Solutions Blogs, articles, videos

• Problem: Takes too long Search engine optimization

• Problem: It can be expensive (and takes too long too) Forums, communities

• Problem: Little traffic and can take a while Safe lists, traffic exchanges, banner ads

• Problem: Not targeted JV partners

• Problem: Not reliable, stable or feasible to most

AdWords for Internet Marketing

How Can You Get MASSIVE, RELIABLE, & TARGETED Traffic

Affordably … And Instantly Even If You Have No

List, Partners, Product or Website?

GOOGLE ADWORDS!

AdWords for Internet Marketing

For Every $1 You Earn in the First Sale … You Can Get an Additional $5 to $10 …

Sometimes More … Sometimes Even Recurring …

IF YOU KNOW WHERE TO GET IT!

AdWords for Internet Marketing

Where Do You Get It?

* Drive AdWords traffic to your website *

* Offer your visitors something of value *

* Capture their name and email address *

The Money Is In The List!

Objectives

My Introduction AdWords for Internet Marketing Case Studies and Results AdWords Workshop Agenda

Case Studies and Results

Case Study #1 – AdWords List Building

Case Studies and Results

Case Study #1 – Results TRIPLED traffic to JV website 5322 total subscribers in 10 days 532.2 average subscribers per day Average CPC was $0.06 per visitor

Case Studies and Results

Case Study #2 – Backend Offer

Case Studies and Results

Case Study #2 – The Process

Case Studies and Results

Case Study #2 – Results 15% to 20% conversion Instant profit Now a list of buyers

Case Studies and Results

Case Study #3 – List Monetization

Case Studies and Results

Case Study #3 – The Process

Case Studies and Results

Case Study #3 – Results 1st email – $4,000+ in sales 2nd email – Another $4,000+ in sales 3rd email – Another $4,000+ in sales Total in sales – Over $12,000

Case Studies and Results

Case Study #4 – The Google Slap

Case Studies and Results

Case Study #4 – The Process

Case Studies and Results

Case Study #4 – The Results

Case Studies and Results

Case Study #4 – The Results

Case Studies and Results

Case Study #5 – Competitive Markets

Case Studies and Results

Case Study #5 – Results 3000 unique visitors a day Avg $1800 to $3000 a day in sales Cost-per-click of 4 to 17 cents Pre-Launch sales over $40,000

Objectives

My Introduction AdWords for Internet Marketing Case Studies and Results AdWords Workshop Agenda

AdWords Workshop Agenda

Goals For This Weekend Thorough understanding of the Internet Marketing

business model New insight on lead generation concepts and why it’s

essential to your business Insider training on the very AdWords optimization

strategies taught to Google employees Ways to maximize your Google quality score and beat

your competition to the punch every time Everything you need to know to have your own lead

generation system working for you

AdWords Workshop Agenda

Topics We Will Cover (Day One) Understanding the Google AdWords Fundamentals Creating Your AdWords Account in Three Easy Steps Setting Up a Google Friendly Lead Generation System

AdWords Workshop Agenda

Topics We Will Cover (Day Two) Designing Landing Pages Google Absolutely Loves Putting Together the Most Effective Account Structure Building Relevant Keyword List with Right Research Writing Converting Ads with 95 Characters of Space

AdWords Workshop Agenda

Topics We Will Cover (Day Three) Planning Your Bidding Strategy to Minimize Costs Converting Subscribers to Paying Customers Instantly Workshop Wrap Up and Q&A Session

AdWords Workshop Agenda

Interactive Training Taking notes vs. taking action Team and group work Open discussion on all topics Ask questions at any time Work on campaign in the room

For help and resources, please visit:www.AdWordsWorkshop.com/resources

Exercise

Introductions And Make Friends Tell everyone:

• Who you are

• Where you’re from

• What your business is

• When you started your business

• Why you’re here