Post on 26-May-2020
Developing Your Marketing PlanFebruary 15, 2017
Welcome!
Please download the completed Marketing Plan Template here:
http://bit.ly/2lOsEU8
Developing Your Marketing PlanFebruary 15, 2017
Sharing what works from outside experts
and internal success stories
Keeping you up to date on:
• Current topics
• Helpful hints
• Spotlight on
success stories
• Reminders
Enrollment Management Newsletter
Subscribe to the monthly
newsletter to stay in the loop:
bit.ly/EM-Newsletter
The (OCS Resource) Portal: bit.ly/OCSResourcePortal
• Kurt Lewis, Enrollment Marketing Director, Enrollment Marketing Manager, Vicariate 1klewis@archchicago.org
• Juana Graber, Associate Director for Hispanic OutreachEnrollment Marketing Manager, Vicariates 4 and 5jgraber@archchicago.org
• Felicia Horton, Enrollment Marketing Manager, Vicariates 3 and 6fhorton@archchicago.org
• Noreen Walton-Valle, Enrollment Marketing Manager, Vicariate 2nwalton@archchicago.org
Meet Your…
Enrollment Marketing Team
Send us your newsworthy stories:
• Anne Maselli: Director, amaselli@archchicago.org
• Yasmin Quiroz: Marketing Assistant, yquiroz@archchicago.org
Meet Your…
Communications and Marketing Team
Enrollment Marketing Services
The OCS Enrollment Marketing Team is happy to provide the following
services to your school:
Comprehensive Enrollment Management Diagnostic
Development of Enrollment Marketing Management Plan
Ongoing support for your Enrollment Management/Marketing Team
Consultations or presentations on Enrollment Management topics:
Training and support for Parent Ambassadors
Customer Service training and support for your Faculty and Staff
Strategies to improve Retention
OUR GOAL
MORE KIDS IN GREAT CATHOLIC SCHOOLS
This is ultimately your job… but where do you start?
Developing Your Marketing Plan
Setting Your Recruitment Goal
Determining the number of students you need to recruit to reach your goal:
- Start with the number of students currently enrolled
- Subtract the number who will be graduating from 8th grade
- The resulting number is your potential pool of students to retain
- Subtract 10% from that number to adjust for the families who may move or leave
- The resulting number is your Adjusted Potential Retention (APR)
- Subtract your APR from your enrollment goal
- The resulting number is the number of students you need to recruit
From here you can look at the number of Pre-K seats available and figure out roughly how many students you would need to recruit in K-8.
The Marketing Plan Template
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Key Components:
1. Enrollment trend data
2. Owner
3. Deadline
4. Status
5. Categories
Category 1: Retention
Marketing Plan Template: http://bit.ly/2lOkJGv
Marketing Plan Template with Goals: http://bit.ly/2lOsEU8
Category 2: Parent Ambassadors and Referrals
Marketing Plan Template: http://bit.ly/2lOkJGv
Marketing Plan Template with Goals: http://bit.ly/2lOsEU8
Category 3: Website and Social Media
Marketing Plan Template: http://bit.ly/2lOkJGv
Marketing Plan Template with Goals: http://bit.ly/2lOsEU8
Category 4: Parish Outreach
Marketing Plan Template: http://bit.ly/2lOkJGv
Marketing Plan Template with Goals: http://bit.ly/2lOsEU8
Category 5: Communications, Customer
Service, and Follow-up
Marketing Plan Template: http://bit.ly/2lOkJGv
Marketing Plan Template with Goals: http://bit.ly/2lOsEU8
Category 6: Community Outreach
Marketing Plan Template: http://bit.ly/2lOkJGv
Marketing Plan Template with Goals: http://bit.ly/2lOsEU8
Questions?
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Thank you!
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