Week 8DIFD 321

Marketing 2.0

WHAT IS MARKETING?

The action or business of promoting and selling products or services, including market research and advertising.

A Good Brand Answers:

Marketing Plan

•A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years.

Marketing Plan

• Current Situation – – Macro-environment– Market Analysis – Consumer Analysis

• Summary of Situation Analysis • Marketing research • Marketing Strategy

– Product– Price – promotion – Distribution

• Implementation • Financial Summary • Scenarios

– Prediction of Future Scenarios – Plan of Action for each Scenario

Team Work…

• Break up into 3 Groups (we’ll count out).• Group 1– New pub near Winthrop

• Group 2– Home builder in Rock Hill who is loosing business

due to the weak economy

• Group 3– New SEO company

Your Plan in 3 minutes or less

• Current Situation – – Macro-environment– Market Analysis – Consumer Analysis

• Summary of Situation Analysis • Marketing research • Marketing Strategy

– Product– Price – promotion – Distribution

• Implementation • Financial Summary • Scenarios

– Prediction of Future Scenarios – Plan of Action for each Scenario

Thoughts?

• http://www.youtube.com/watch?v=72M3E9HlzBY&feature=related

• http://www.youtube.com/watch?v=vnOyMSEWNTs

• http://www.youtube.com/watch?v=R55e-uHQna0

• http://www.youtube.com/watch?v=j7e_igiPIUI

Thoughts?

Thoughts?

Thoughts?

Thoughts?

Thoughts?

Thoughts?

Homework

• Email me at least 2 ads that you found online that were ‘interesting.’ One should be a video and the other should not be a video.

• roudaj@Winthrop.edu