“The great thing in the world is not so much where we stand, as in what direction we are moving.”

-Oliver Wendell Holmes-Oliver Wendell Holmes

-Oliver Wendell Holmes-Oliver Wendell Holmes

Marketing 2.0Marketing 2.0Leveraging New Media to Reach Leveraging New Media to Reach Today’s Tech Savvy Consumer Today’s Tech Savvy Consumer

The Digital Generation

Americans Online by Age

Advantages of New Media

• Adds a personal perspective to your business

• Allows the search engines to find you

• Engage your audience by sharing

• Convey authority

• Reaching a tech savvy demographic

March 26, 1992

Over 12 million American adults currently maintain a blog.

120,000 New Blogs are Started Everyday

1.4 Million Blog PostsPer DayPer Day

Hey RobertTechnology Scares Us

What Do I Need to Know?

Comment on Blogs

Blogging Should beTwo-WayTwo-Way

What is it?

Getting Started Blogging

• Sign up for a free service

- Blogger, Typepad, Blogspot, Wordpress

• Decide on content and frequency

Disadvantages of New Media

• Added strain on IT department

• Sharing too much information

• Too forward thinking

What is a Podcast?

• Audio file

• Video file

• Combination

What makes it a podcast?

• File delivery

• RSS

• Subscription

Who is using it?

• Universities

• Corporations & Small Business

• Municipalities

• Organizations

Benefits of Podcasting

• Branding• Establishing Authority• Training and Education• Eco-Friendly• Cost Effective• Mobile and On Demand

What do I need to What do I need to listen?listen?

iPod or MP3 PlayeriPod or MP3 Player

ComputerComputer

Cell PhoneCell Phone

Audio CD BurnerAudio CD Burner

Cloud Computing

Definition: The use of third party services, accessed via the internet, to perform

computing needs.

Cloud Computing Websites• Google.com (email, calendar, documents)

• Linkedin.com (social networking)

• DimDim.com (web conference)

• Constantcontact.com (e-marketing / surveys)

• Billingboss.com (invoice)

• Wordpress.com (blogging)

• Gmail - massive storage, searchable, secure, travels with you

• Documents - collaboration, multi platform, free

• Calender - always updated, synchs with iCal and Oulook

• Alerts - staying informed, watching what’s hot

• Picassa - photo sharing, organized

http://www.google.com/ig?hl=en

How Can it Help?• Reduce costs (incremental fees / free services)

• Increased storage (more space online)

• Highly automated (no software updates)

• Productivity (real time collaboration)

• Mobility (access information from anywhere)

• Security (levels of permission / monitoring)

• No installation (accessed via web browser)

• Cross company / Multi platform

Social Media Sites

• Facebook

• Twitter

• YouTube

Measurement

• ROI Return on Investment

• ROI Return on Influence

Engagement

Survive and Thrive• Be strategic. Being business-minded is the key to surviving

and thriving.

• Educate the client as to what value is. Show that you know how to do your craft the right way.

• Be a solution. Clients pay for solutions, especially during times like these.

• See the opportunity. Refuse to participate in the recession.

• Be flexible -- for yourself. Work with your client.

6. Take care of yourself -- or there will be no one to recession-proof your job for you.

Convention Special Marketplace Advertising

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Regular Price $895.00 per yearSign up by Monday March 2, 2009Take $200 off and add 6 Months

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robert@thewpn.com800.882.1259 ext 23

Robert Allen800.882.1259 ext 23robert@thewpn.com

giving voice to your brand

blogging, podcasting, web video, presentations and email campaigns

consult, design, produce and distribute