Website Development Life Cycle

WDLC

• 1. Website Requirements and Analysis• 2. Specification of Requirements• 3. Site Structure and Design• 4. Website Construction and Testing• 5. Marketing (SEO / PPC / etc)• 6. Analysis of Statistics and Maintenance.

If you have a solid business plan and you stick to it, your chances of success

are far greater than developing a website with no goals and plans.

1. Website Requirements and Analysis1

1. Who your targeted audience is?2. What age group do they fit in? 3. What gender will the majority of your targeted visitors

be? 4. What income level will they have? 5. What personalities will they have?

This is the foundation of your website. Knowing who they are will help you understand what they need.

6. What kind of functionality should your website provide them with, that they will require?

1. Website Requirements and Analysis1

Example

Think of an example of a use case.

1. Website Requirements and Analysis1

To identify what you will need and what the user will need

2. Specification of Requirements2

For each Requirement (from step 1) you will develop a use-case & Scenario.

A use-case is where you will determine 'what will the user do/ what action will the user take'.

2. Specification of Requirements2

2. Specification of Requirements2

Think of an example and write down its use case, and & Scenario .

Ok, so you know what your website needs and what it should do. Now, you're still not ready to go develop the site. You need to

plan the structure and design it first.

Site Structure and Design3

• Sketch a rough design out,• analyse it,• ask some people who you know and fit your target

audience,• post an image of your design in here, etc.• Make sure the design you've drawn or sketched will fit the

resolution of your visitors,• find out what colors match your visitor, • find out where to put that 'sign in' or 'send this to a friend'

link,• where should the banner go, etc?• Next consider the future of the website.

Site Structure and Design3

Remember to stick to the site structure and design you created in step 3 and

develop it to match all the requirements you discovered in step 1.

4 Website Construction4

• Once the whole site is completed, test it as a whole, for page errors, spellchecking etc,

• Also check it alongside each and every use-case scenario you have from Step 2.

4 Website Construction4

Ok so you have a very well designed, functional, well-planned, well-though out

and well-structured website. How will people find it? Is it well optimized for search

engines?

Marketing5

• SEM: PPC, SEO

Marketing5

• Make sure you use heading tags, bold tags, place your targeted keywords higher up, use alt tags, etc

• Also try and find some forums which are related to the website you built, become an active user/poster.

• Do not spam at any time.• Make some flyers, hand them out at busy places in your

town/city etc. This should all be in your business-plan you created before you even considered Step 1.

• Marketing is a rather large area and there are many, many great places online that will help you with some great tips,

• Use the resources you have. • Once you're getting visitors, move on to step 6.

Marketing5

Analysis of Statistics and Maintenance.6