Website copywriting

Post on 20-Jun-2015

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We at MPULL think these are some of the most important ideas when it comes to great website copywriting

Transcript of Website copywriting

TOP TIPS FORWEBSITE

COPYWRITING

WE AT MPULL THINK THESE ARE SOME OF THE MOST IMPORTANT IDEAS WHEN IT COMES TO GREAT WEBSITE COPYWRITING

FIRSTLY MAKE SURE YOU HAVE WEBSITE“NOT HAVING A WEBSITE OR HAVING A WEBSITE THAT IS NOT “CRAWLABLE” IS THE BIGGEST MISTAKES”

– MATT CUTS (HEAD OF GOOGLE WEB SPAM TEAM)

IT CAN BE USEFUL FOR IT TO CONTAIN KEYWORDS RELATING TO YOUR PRODUCT

CHOOSE YOUR DOMAIN NAME

BUT THIS IS NOT A MUST. THINK OF BRANDS LIKE:

SHORT CATCHY AND EASY TO REMEMBER

MAKE SURE THAT ESSENTIAL CONTENT IS EASY TO FIND. MANY

BUSINESSES MAKE THE MISTAKE OF DISPLAYING THEIR CONTENT IN FORMATS THAT ARE NOT ACCESSIBLE TO EVERYONE

GEAR YOUR WEBSITE COPYWRITING TOWARDS UX 

THE BEST PRODUCTS DON’T FOCUS ON FEATURES, THEY FOCUS ON CLARITY.— JON BOLT

 

AVOID ACRONYMS

AND INDUSTRY JARGON.

 UX = USER EXPERIENCE 

YOUR WEBSITE NEEDS TO BE RESPONSIVE TO DIFFERENT SIZED SCREENS 

PAY ATTENTION TO THE WORDING OF META TAGS

 

CONTENT NEEDS TO BE CURRENT AND CONSTANT.FRESH CONTENT IS BEST.

WE CREATEWELL-OILEDMARKETING MACHINES

WWW.MPULL.COMINFO@MPULL.COM