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Webinar/Introducing: Unlimited Historical Data

Product Marketing Managerphila@brandwatch.com @p_agnew

Phillip Agnew

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Coming Up

• Introducing Unlimited Historical Data• Product demo • Exploring the value of historical data • Q&A

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Don’t be shy/We’d love your participation

• Ask questions in the session chat

• Tweet about our discussion

@brandwatch

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A download and recording of the webinar will be made available after the event

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Without historical data you can’t always see the big picture

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What is “my audience”?

Unlimited Historical Data

Three years historical data using a 10% Twitter sample + full Brandwatch Archive

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+

Unlimited Historical

Data Multiplied by 10

Now201520142013

Brandwatch Archive

10% of Twitter

10% of Twitter

Year

Query Created

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Unlimited Historical

Data

201520142013Year

10% sampleBrandwatch archive. Mentions crawled from 80 million sources.

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Full Twitter Coverage

We don’t take a chunk

Negative

Positive

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We extract 10% throughout to get a

statistically accurate sample

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Yes

Read a sample of mentions

Uncover trends

Use author data

View demographics

Display topic clouds

Breakdown by geography

Categorise by page type

Reveal sentiment

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Speed – world’s fastest historical analysis, get data in minutes, not days

Unlimited – no Query or mention caps

Economical - historical mentions will not count towards subscriptions caps

Benefits

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Demo

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The Significance of Seasonality

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textMeasuring Valuable Hype

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text

  Villains’ Cult Shoot and Run

Total mentions 70,143 30,456

Total intent to purchase mentions

1,295 4,012

Total sales after one week

300,000 600,000

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text

  Villains’ Cult Shoot and Run

Total mentions 70,143 30,456

Total intent to purchase mentions

1,295 4,012

Total sales after one week

300,000 600,000

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textExploring New Markets

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Q & A

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