Post on 19-Aug-2015
OUR VISIONRevolutionize
worldwide restaurant operations through technology, services
and data.
OUR MISSIONTo be the greatest
restaurant management and
technology partner in the world.
About WAND
FOCUS100% focus on
QSR/Fast Casual Restaurants
TECHNOLOGYHistory of
unbeatable restaurant innovation
SERVICEEndless quest to
deliver total customer
satisfaction
The WAND Difference
Agenda
#WANDFDA @WANDCorporation
• Quick introductions• FDA menu labeling requirement law• Creative menu design tips • 6 steps to success • Q&A
Introductions
#WANDFDA @WANDCorporation
Jason BatesProduct Analyst
13 Years a Digital NerdFavorite Movie: Hitchhiker’s
Guide to the Galaxy
Sarah MakiCreative Services Director
10+ Years a Creative JunkieFavorite Movie: Star Wars
Chuck GehmanVP of Product Management
19 Years a Tech FanaticFavorite Movie: Rocky
Quick Facts
Who
• 20+ locations• Majority similar menu items
What
• Permanent/Long Term menu items (not 60 day or less items)
When
• No later than Dec 1, 2016 (Previously Dec 1, 2015)
Where
• All menus – anywhere (indoor, outdoor, printed, online)
How
• Let’s dig deeper…
#WANDFDA @WANDCorporation
The Devil is In the Details Size
Location
Color
Contrast
Combos
LTOs
Disclaimers
#WANDFDA @WANDCorporation
Promos
Ride the “Better For You” Wave!
#WANDFDA
LET THE CUSTOMER
CHOOSE COMBO OPTIONS
Higher Calorie Combo Lower Calorie Combo
Don’t Like the Caloric Conversation? Then Change It!
#WANDFDA
USE PRODUCTIMAGERY—
MAKE PRODUCTS ENTICING
Creative Process
Submit Request
Discovery Call
SOW Delivered
and Approved
Client Review + Feedback
Cycle
Content Approval
Final Production Deployment Go Live
#WANDFDA @WANDCorporation
1. Choose Your Champion
2. Identify Who Has the Counts
3. Conduct an Audit
4. Document Typical Update
Process
5. Determine Your Ideal Approach
6. Manage Through
Completion
#WANDFDA @WANDcorporation
6 Steps to Success
Recap
#WANDFDA @WANDCorporation
• FDA menu labeling rules are here to stay• Be safe rather than sorry• Get on top of it now to avoid the rush• Think through your creative strategy• Follow the six steps for success
Contact Us
#WANDFDA @WANDCorporation
Jason BatesProduct Analyst
Favorite Star Wars Character: Chewbacca
Jason.Bates@wandcorp.com
Sarah MakiCreative Services Director
Favorite Star Wars Character: Princess Leia
Sarah.Maki@wandcorp.com
Chuck GehmanVP of Product Management
Favorite Star Wars Character: Han Solo
Chuck.Gehman@wandcorp.com
ReferencesFDA Menu and Vending Machine Labeling Requirements
http://www.fda.gov/Food/IngredientsPackagingLabeling/LabelingNutrition/ucm217762.htm
Calorie Labeling on Restaurant Menus – What you Need to Knowhttp://www.fda.gov/downloads/Food/IngredientsPackagingLabeling/LabelingNutrition/UCM434004.pdf
Examples of Compliant Labeling in QSR/Fast Casualhttp://www.cspinet.org/menulabeling/boards.html
Evaluating the Impact of Menu Labeling on Food Choices & Intakehttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC2804627/