BDR Pain Relief: Five Ways to Reduce Your BDR Support Costs

Ted HulsyVP of Marketing, eFolder415-235-6087ehulsy@efolder.net

Lloyd WolfCEO, Wolf Consultingwww.WolfConsulting.com

© 2012 eFolder, Inc. All Right Reserved.2

Agenda

• Introduction• Overview: What is BDR?• Partner Expert:

– Five ways to reduce BDR support costs

• Q&A

© 2012 eFolder, Inc. All Rights Reserved.3

Cloud protection for site-wide disasters

Business Continuity Needs Today

Data protection from everyday disasters

Fast recovery to keep organizations productive and thriving

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What is BDR?

eFolder Storage Cloud

Image backup

BDR applianceOn-site virtualization

Users

Productionservers

Disaster recovery options 1. Download 2. Disk shipment

eFolder Continuity Cloud3. Emergency in the cloud

virtualization and recovery

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Partner Expert: Lloyd Wolf

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Keeping Operating Costs Low

Capability eFolder Vendor X

Flexibility for small businesses Always current software components Silent data corruption prevention Exchange granular recovery Continuous partner listening and innovation

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Flexible Deployments for Small Biz

eFolder Storage Cloud

eFolder ShadowProtect Backup

Image backup

Productionserver

Key software tools

Pricing:• $25 per server/mo.• $40 per site (150 GB included)• $0.30-$0.20 per GB additional

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Always Current Software Components

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Silent Data Corruption Prevention

eFolder Storage Cloud

eFolder BDR

Image backup

BDR applianceOn-site virtualization

Users

Productionservers

Disaster recovery options 1. Download 2. Disk shipment

eFolder Continuity Cloud3. Emergency in the cloud

virtualization and recovery

checksums

digital signatures

proactive repair

Silent Data Corruption Prevention

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Exchange Granular Recovery

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Listening and Innovating

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eFolder Storage Cloud

eFolder BDR

Image backup

BDR applianceOn-site virtualization

Users

Productionservers

Disaster recovery options 1. Download 2. Disk shipment

eFolder Continuity Cloud3. Emergency in the cloud

virtualization and recovery

Available late Feb 2012

© 2012 eFolder, Inc. All Rights Reserved.12

Introducing eFolder BDR

• Key features:– Backup:

• Intelligent software for image-based backup, protecting the data and the complete system configuration

• eFolder BDR appliance for local image backup • eFolder Storage Cloud for cloud backup

– Disaster Recovery:• Recover in minutes, not hours• Recover on the appliance, with on-site virtualization• Recover from the cloud via download or drive shipment• Recover in the cloud, with off-site virtualization in the

eFolder Continuity Cloud

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eFolder BDR: How it Works

eFolder Storage Cloud

eFolder BDR

Image backup

BDR applianceOn-site virtualization

Users

Productionservers

Disaster recovery options 1. Download 2. Disk shipment

eFolder Continuity Cloud3. Emergency in the cloud

virtualization and recovery

© 2012 eFolder, Inc. All Rights Reserved.14

Partner Pricing

Please call eFolder for partner wholesale pricing details:

800-352-0248www.efolder.net/join

© 2012 eFolder, Inc. All Rights Reserved.15

eFolder Competitive Advantages

• Leverage the power of the cloud• Manage the migration from

on-premises to cloud servicesAdapt

• Your own service offerings• Your own pricing• Your own branding

Differentiate

• Predictable, monthly revenue streams• Low operating costs• Consistent margins and cash flow

Thrive

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Contact Us

Phone: 800-352-0248Email: info@efolder.netWeb: efolder.netBlog: efolder.net/blog/

Twitter: twitter.com/eFolder

Q&A

Appendix

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Client Features

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Partner Features

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Deployment Scenario: Cross-site Replication

eFolder Storage Cloud

Client Location 1

Image backup

BDR applianceOn-site virtualization

Productionservers

Client Location 2

Image backupBDR appliance

On-site virtualizationProduction

servers

Image replication

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Deployment Scenario: Many-to-one Replication

Partner PrivateCloud

Client 1

Image replication

BDR applianceOn-site virtualization

Productionservers

Client 2

Image replication

BDR applianceOn-site virtualization

Productionservers

High capacity BDR

Client 3

Image replication

BDR applianceOn-site virtualization

Productionservers

© 2012 eFolder, Inc. All Rights Reserved.23

Deployment Scenario: Build Your Own BDR

eFolder Storage Cloud

Build Your Own BDR

Third party server

Image backup

Productionservers

Key software tools

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Partner Pricing Models

• K.I.S.S. Markup Model– Targets 60%+ recurring gross margin– Charge upfront for appliance/install– 3x wholesale recurring costs– Example A:

• SMB, one server, 100 GB, forecasted to grow to 150 GB• Wholesale monthly cost: $60• Retail MRR: $180

– Example B:• SMB, four servers, 225 GB, forecasted to grow to 400 GB• Wholesale monthly cost: $195• Retail MRR: $585

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Partner Pricing Models

• Bundle Approach– Targets 50-70% recurring gross margin– Incorporates appliance cost into bundle– Flat $750 setup fee

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eFolder BDR Demo

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Partner Testimonials

“We were looking for a partner that could provide a one stop shop for all our backup needs. We needed file and folder backup, in addition to BDR and disaster recovery. Previously, we had separate partners for each of the solutions. With eFolder, now we have a one stop shop that combines all resources in one simple and easy-to-use interface.”

− John Motazedi, CEO, SNC Squared, Inc.

“We selected eFolder for our BDR after using other problematic BDRs. The eFolder BDR did what they said it would do. It was reliable and stable. Our clients are happy because there are no surprises. We make money off of the eFolder BDR because we do not have to spend a lot of time troubleshooting or fixing things.”

– Robyn Howes, President, Certified NETS

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eFolder BDR Competitive Advantages

Field upgradeable BDR appliances

The latest software version, guaranteed

Exchange granular recovery

Silent data corruption prevention

ConnectWise PSA integration