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Bill Dallas

Don Goettling

Any new updates or developments?

What are the 2-3 things that loan officers need to focus

given the new compensation reform?

What is the single most important thing every loan

officer needs to master “post-compensation” reform?

Low Value

High Value 150BP50BP

New Rules = New Focus

High Value

High MARGIN

150BP

50BP

App Taker

Successful Loan Officer

App Taker vs. Successful Loan Officer

vs. ?

Habits?Actions?

Strategies?Presentations?Loan Quotes

Successful Loan Officer

Gibran Nicholas

Must Read 32 pg Special Report

How to Profit from the Fed’s Loan Originators Compensation Rules

Anti-Steering = Points vs. No Points

“Risky” Loan? Add a “non-risky” quote.

3 Investors.

1 comparison per loan type.

Fixed Rate

ARMReverse Mortgag

e

Who Complies?

Brokers Must. Lenders Should.

A few of the most common types of quotes “Post-Comp

Reform”

Points vs. No Points Quote

High Risk vs. Low Risk Quote

Let’s walk through the perfect presentation

Taking Action

The Perfect Presentation

Ingredients to a perfect presentation

Assumptions & Details

Short & Long Term Impact

Graphs & Charts

Audio & Video

The Best Way to Share the Perfect Presentation

A Referral Breakthrough

A Referral Breakthrough

interactive link

experience

A Referral Breakthrough

interactive link

experience

A Referral Breakthrough

interactive presentation

Mr. Edge

Mr. EDGE

Husband

Wife

Advisor

A Referral Breakthrough

A Referral Breakthrough

Mr. Edge

Mr. EDGE

A Referral Breakthrough

Easy for borrowers to share their EDGE experience with friends & family

A Referral Breakthrough

presentation that’s easy to share

vs.

Average Edge

powers the perfect

Q & A

See how loan officers are using EDGE to deliver exceptional service & obvious value to borrowers and

Realtors

stories

email from the home buyer commenting on the quality of service

story #1

“It gave your presentation a personal touch”

“a 3 minute video is much easier as compared to reading a lengthy email”

Presentation of the monthly payment and cash needed for FHA vs. Conventional 30 year fixed purchase loan

Watch Video By Tim Singleton @ bit.ly/edgevideos

story #1

Review results

•Wow’s a borrower

•Won a loan

•Increased personal confidence

story #1

Feedback from a Realtor after watching an EDGE VIDEO

story #2

STRATEGY > Great video helping a Realtor sell a home faster by making qualifying easy for this listing

Watch video by Bill Marr @ bit.ly/edgevideos

story #2

Review results

•Wow’s a Realtor

•Increased personal confidence

story #2

Feedback from a Realtor after watching EDGE Open House video

story #3

“Love the open house video!”

“I’m so glad I found you”

Open House Flyer

story #3

High VALUE

High MARGIN

150BP

50BP

App Taker

Mortgage Coach

Weekly Coaching ~ Tuesday @ 9AM

Weekly Training ~ Thursday @ 9AM

Mortgage Coach

Total Cost & Rent vs. Own deliver higher value to

Realtors

Total Coast Analysis

Rent vs. Own

Seller Buydown & Open House Flyer helps target higher

loans

Seller Buydown Flyer

Open House Flyer

App Taker

Mortgage Coach

Low Margins

Low Referral

s

High Margins

High Referral

s

is being adopted by top lenders

24 top lenders have rolled out EDGE over the past 4 months

203

Time Money Change

Challenges

Time Money

Confidence

Rewards

Q & A

“EDGE is the most valuable tool for loan officers I’ve seen in my career “

Todd Duncan

“The ease of flow and interactive web

presentation creates a unique presentation to customers setting you

apart.”

Jeremy ForcierSonoma, CA

800.485.7251

Time Money Change

Challenges

Time Money

Confidence

Rewards

800.485.7251

Q & A