Post on 25-Mar-2020
Sri Lanka Convention BureauMICE PROMOTION 2019
MUMBAI 13TH NOVEMBER 2019 WEDNESDAY
PUNE 15TH NOVEMBER 2019 FRIDAY
SUBMITTED BY:
TRAC Representations (I) Pvt. Ltd.
M -2, Mezzanine Floor | Kanchenjunga Building | 18, Barakhamba Road New Delhi – 110001 | India
Tel: +91 11 23352550 | 23319804 | Fax: +91 11 23350270E-Mail: kg@tracrep.com | Website: www.tracrep.com
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CONTENT
EXECUTIVE SUMMARY
EVENT FLOW
TRADE INTERACTION
TRADE INVITE
TRAVEL TRADE KIT
VENUE BRANDING
TRADE INTERACTION PICTURES
MEDIA COVERAGE
ATTANDEE LIST - THREE CITES
CONCLUSION
EXECUTIVE SUMMARY
Sri Lanka Convention Bureau (SLCB), organised MICE Promotion 2019 in Western India – Mumbai and Pune. The two events were part of the SLCB objective to promote and enhance MICE from the Indian Market.
The promotion was headed by Ms. Chamari Rodrigo,Consul General, Consulate General of Sri Lanka, Mumbai & Mrs. Malkanthi Welikala, Manager Marketing, Sri Lanka Convention Bureau.
The delegation was also joined in by the representatives of the Sri Lankan Airlines in each city as specified below:
Mumbai: Mr. Ruwan Wijekoon, Manager Western India
Pune : Mr. Loy Fernandes, Sales Manager Western India
Further the event got booster as there was a large delegation of nearly 15 Private Travel Entities following the mission:
Apple Holidays / Bernard Tours / Esna Holidays / Figo Holidays / Green Holidays / George Stuart Travels / Hamoos Travels / Jetwing Travels / Nawamini Travels / Nkar Travels & Tours / Rainforest Ecolodge / Royal Holidays / Sunway Holidays / Tropical Ceylon / Walkers Tours
The program curated had time for one on one meetings & interactions between the Sri Lankan Private sector as well as Indian Travel Companies, Corporates as well as Association Heads.
The senior members of the delegation had interactions with media as well as made presentations to the attendees, highlighting the MICE aspects of the destination and as special feature also highlighted the newly launched Lotus Tower – The tallest Tower in the South East Asia.
The events concluded well and were well attended by Senior Members of the Indian Travel Fraternity and were appreciated by the Sri Lankan participants.
The Kits were distributed at the end of the event at each city and media was also provided with the press releases and feature articles on Sri Lanka highlighting the importance of the MICE for destination Sri Lanka.
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PRESS RELEASE
Meet in Sri LankaSri Lanka Convention Bureau (SLCB) conducts MICE promotions & interactions in
Mumbai & Pune All India | 15th November 2019: Sri Lanka emerges as prime outbound tourism destination for Indians and to further enhance the positioning Sri Lanka as a preferred MICE destination, SLCB showcases the MICE options & opportunities to Indian travel trade, PCOs and MICE organisers. Meet in Sri Lanka promotion organised by SLCB in collaboration with Sri Lanka Consulate General in Mumbai had major focus to attract Indian MICE market, through these exclusive events. Top of the line travel trade & MICE professionals attended the event as well as interacted with the SLCB team that consists of 15 companies from Sri Lanka, to understand the unique offerings for Indian travellers in Sri Lanka.
India has been an important market for Sri Lanka for developing MICE in terms of numbers, value and also connected services. The year 2018 saw 63,733 MICE arrivals in Sri Lanka as compared to 57,694 in 2017 and 53,510 in 2016. It is witnessed that there is an increasing trend of India MICE arrivals during the past years. Sri Lanka is growing as 'a destination for all seasons'! Overall the year 2018 saw a rapid increase with approximately 424,887 Indian tourists visiting Sri Lanka, as compared to 384,628 arrivals in 2017 and 356,729 in 2016.
The country is a top-notch tourist destination and known as the Wonder of Asia for its long-preserved culture and heritage. Witnessing the growth and potential from India, SLCB has taken a step forward in consolidating their presence in the Indian market. The following initiatives were taken by Sri Lanka to attract MICE travelers from India.
Lotus Tower - State of the Art tower, which was recently made operational, is the tallest tower in South East Asia and houses a conference facility for 1000 people
Strengthen cooperation with large tour operators such as Thomas Cook, SOTC, Travel & Tours, FCM’s etc., who have large network of corporate working with them.
The Ramayana trail, an ancient Hindu literary epic of India properly marketed with the objective of bring in large numbers of Indian visitors for Sri Lanka. The most popular Ramayana sites in Sri Lanka developed with proper infrastructure facilities and printed a Brochure with site details.
Popularize Sri Lanka as fast-growing destination for weddings out of India. There are number of groups of wedding planners were facilitated to visit Sri Lanka to make aware them.
As a Government arm of development MICE industry, SLCB organized industry participation at leading MICE trade exhibitions in India. Ex: BLTM
Taken initiative to remove minimum hotel rates to facilitate MICE visitors. Simplify visa procedure – on arrival visa for Indian travellers
Ms. Chamari Rodrigo, Consul General, Consulate General of Sri Lanka, Mumbai, who was present and leading the events in Mumbai & Pune, stated that, “Sri Lanka has been gaining immense popularity in India and has experienced a consistent growth over the period. She further added that cultural and regional similarities between India & Sri Lanka further make it easy to flourish tourism. ”
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Sri Lankan MICE delegation visited Mumbai & Pune to explore these markets, and tap the travel agents to increase the flow of MICE business.
Adding to this Mrs. Malkanthi Welikala, Manager Marketing, Sri Lanka Convention Bureau mentions, “India is the largest & key source market for the development of MICE business to Sri Lanka. We have been extending our presence and our commitment to India markets. With our current mission we are targeting key markets of India like Mumbai & Pune. With extensive direct airlines connectivity of 121 flights per week from 11 stations in India to Sri Lanka and further complemented by SpiceJet, Indigo, Air India and now Vistara, Sri Lanka becomes an easily accessible destination for MICE from India. There is an existing strong cultural bond and cooperation between India & Sri Lanka, which makes Indian travellers feel at home while they are in Sri Lanka”.
About Sri Lanka:A landmark destination in the ancient Spice Trail, Sri Lanka is bursting with wonder. This tropical island is famous for its diverse landscape: from the blue seaside belt to green mountains, and the island's lavish greenery ranging from coconut palm groves to paddy fields and tea plantations, adorn by over 200 natural waterfalls. One must explore Sri Lanka's pristine beaches and visit the `Ramayana trail' sites, UNESCO World Heritage Site of Sigiriya and fascinating history of Dambulla. Be it family and leisure getaways, adventure and rejuvenation, Sri Lanka has all to explore.
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For more information please contact:Harshima Bakshi(Public Relations Executive)TRAC Representations (I) Pvt. Ltd. Tel. +91-11-233111289
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EVENT FLOW
13th November 2019 – Mumbai | St Regis – Pallazzio Hall
PROGRAM
Part A: Interaction with Select Media 15:30 Hrs Registration for Media 16:00 Hrs Introduce the officials attending the Media brief by MC To be
attended by the Officials from Sri Lanka Consulate General, Mumbai, Sri Lanka Convention Bureau and SriLankan Airlines
Followed by Quest & Answers
Part B: Networking Session 17:00 to 17:30 Hrs Registration with light refreshments 17:30 to 20:00 Hrs Business networking session 20:00 to 20:05Hrs Lighting the Traditional Oil Lamp 20:05 to 20:15 Hrs Opening Remarks by Ms. Chamari Rodrigo, Consul General, Sri
Lanka Consulate in Mumbai 20:15 to 20:20 Hrs SLCB MICE Video 20:20 to 20:25 Hrs SLCB Presentation - By Manager Marketing, SLCB 20:25 to 20:30 Hrs SriLankan Airlines Video Presentation 20:30 to 20:40 Hrs Sharing experiences on MICE event organized in Sri Lanka by
Mr. Gurbaxish Singh Kohli, The President, Hotel & Restaurant Association (Western India)
20.40 to 20.45 Hrs So Sri Lanka Video 20:45 to 20.55 Hrs Sharing experiences on MICE event organized in Sri Lanka by
Mr. Rahul Hublikar, Head Security & Crisis Management, Boehringer Ingelheim India Pvt Ltd in India
20:55 to 21:00 Vote of thanks by MC 20.55 Onwards Dinner & Networking
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15th November 2019 – Pune | Crowne Plaza – Level 1
PROGRAM
Part A: Interaction with Select Media 15:30 Hrs Registration for Media 16:00 Hrs Introduce the officials attending the Media brief by MC To be
attended by the Officials from Sri Lanka Consulate General, Mumbai, Sri Lanka Convention Bureau and SriLankan Airlines
Followed by Quest & Answers
Part B: Networking Session 17:00 to 17:30 Hrs Registration with light refreshments 17:30 to 20:00 Hrs Business networking session 20:00 to 20:05Hrs Lighting the Traditional Oil Lamp 20:05 to 20:15 Hrs Opening Remarks by Ms. Chamari Rodrigo, Consul General, Sri
Lanka Consulate in Mumbai 20:15 to 20:20 Hrs SLCB MICE Video 20:20 to 20:25 Hrs SLCB Presentation - By Manager Marketing, SLCB 20:25 to 20:30 Hrs SriLankan Airlines Video Presentation 20:30 to 20:40 Hrs Sharing experiences on MICE event organized in Sri Lanka by
Mrs. Anita Patil - President (Rotary Club - Shaniwarwada Pune) in India
20.40 to 20.45 Hrs So Sri Lanka Video 20:45 to 20:50 Vote of thanks by MC 20.50 Onwards Dinner & Networking
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TRADE INTERACTION
Brief: Sri Lankan delegates met the Indian Travel companies, MICE agents & Corporates during the MICE Promotion and interacted with each other regarding the possible opportunities for promoting tourism to Sri Lanka from their market. Presentations were made by the Manager Marketing Mrs. Malkanthi Welikala - Sri Lanka Convention Bureau. One on one interaction was done with Indian companies participated and conversed with the delegation from Sri Lanka.
INVITES FOR MUMBAI
TRAC designed e-invite to prominent and potential MICE travel agents and Corporate.
Mumbai Invite for Travel Trade & Corporate
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Mumbai Invite for Media
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INVITES FOR PUNE
TRAC designed e-invite to prominent and potential MICE travel agents and Corporate.
Pune Invite for Travel Trade & Corporate
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Pune Invite for Media
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TRAVEL TRADE KIT
We provided kits with promotional materials to each travel trade attendees. The kit included following items:
Meet in Sri Lanka meeting planner Brochure Coasters Meet in Sri Lanka USB Tea Bags
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VENUE BRANDING - MUMBAI
TRAC designed, print and mount 1 backdrop and 6 standing banners at the event venue for venue branding.
Backdrop
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Standing Banners
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VENUE BRANDING - Pune
TRAC designed, print and mount 1 backdrop and 6 standing banners at the event venue for venue branding.
Backdrop
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Standing Banners
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TRADE INTERACTION PICTURESMUMBAI
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TRADE INTERACTION PICTURESPUNE
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MEDIA COVERAGE
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ATTENDEES LISTMUMBAI
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ATTENDEES LISTPUNE
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CONCLUSION
Three cities Sri Lanka MICE promotion 2019 drew a good
response from the Indian Travel Trade and also received
visibility amongst the media. The travel interaction showed
positive response from the participants, Sri Lanka and the Indian
travel agents. The discussion carried forward are looking good
to generate positive response to destination Sri Lanka from all
three cities leading to higher number of arrivals.
Sri Lanka got visibility from MICE agent in various mainline
prominent media in print as well as online. The coverage
attached in the report are of the media that has already been
reported till now.
The local Indian travel trade very much appreciated this event
and informed that this activity will help them to promote
destination Sri Lanka and its diverse product offering. This event
helped to enhance product knowledge among Indian travel trade
members and offered opportunity to discuss business
opportunity directly with Sri Lankan private trade delegation
members.
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THANK YOU
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TRAC Representations (I) Pvt. Ltd.M -2, Mezzanine Floor | Kanchenjunga Building | 18, Barakhamba Road
New Delhi – 110001 | IndiaTel: +91 11 23352550 | 23319804 | Fax: +91 11 23350270
E-Mail: kg@tracrep.com | Website: www.tracrep.com
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