Web and Social Media at American Art

April 19, 2013

ALL ABOUT ME Born in 1979 From Preston BA in Illustration from the Glasgow School of Art Taught English for a year in Songjiang, China 9.5 years at the Smithsonian American Art Museum (intern, research assistant, project manager, programs coordinator, interpretive programs manager, exhibition coordinator, web and social media manager) www.countedshadows.com @bathlander

First, some background

SMITHSONIAN AMERICAN ART MUSEUM The Smithsonian American Art Museum is dedicated to collecting, understanding, and enjoying American art. The Museum celebrates the extraordinary creativity of artists whose works reflect the American experience and global connections. americanart.si.edu | facebook.com/americanart | twitter.com/americanart | flickr.com/americanartmuseum youtube.com/americanartmuseum | pinterest.com/americanartpin | americanartluce.tumblr.com

LUCE FOUNDATION CENTER americanart.si.edu/luce facebook.com/americanartluce americanartluce.tumblr.com

INTERPRETIVE KIOSKS americanart.si.edu/luce

GHOSTS OF A CHANCE www.ghostsofachance.com www.museumsandtheweb.com/mw2009/papers/goodlander/ An ARG is “an interactive narrative that uses the real world as a platform to tell a story that may be affected by participants’ ideas or actions.” – Wikipedia tinyurl.com/goac-explained

PHEON[the game that no-one played] Evaluation reports: www.tinyurl.com/pheonfacebook www.tinyurl.com/pheonmuseum

SMITHSONIAN 2.0 smithsonian20.si.edu

THE ART OF VIDEO GAMES americanart.si.edu/taovg

IT CHANGED EVERYTHING

HOW WE APPROACH DEVELOPMENT americanart.si.edu/credits

WHEN WE START TALKING ABOUT AN EXHIBITION

HOW WE TALK ABOUT IT

WHAT WE TALK ABOUT

AND WHO MANAGES IT americanart.si.edu/visit/social_media

Where are we now?

www.americanart.si.edu/visit/social_media/

Website and Mobile Website

www.americanart.si.edu/visit/social_media/

Blog

“Likes” as of April 18, 2013 American Art: 19,627 Luce: 1,292 Lunder: 1,511 www.americanart.si.edu/visit/social_media/

Facebook

Followers as of April 18, 2013 @americanart: 31,560 @Lunder: 3,386 @PaikBot: 490 www.americanart.si.edu/visit/social_media/

Twitter

www.americanart.si.edu/visit/social_media/

Email Outreach

Numbers as of April 18, 2013 Views: 348,498 Subscribers: 1,833 www.americanart.si.edu/visit/social_media/

YouTube

www.americanart.si.edu/visit/social_media/  

Art Babble

www.americanart.si.edu/visit/social_media/  

iTunes U

Views as of April 18, 2013: 1,754,728 www.americanart.si.edu/visit/social_media/

Flickr

Followers as of April 18, 2013: 647 www.americanart.si.edu/visit/social_media/

Pinterest

www.americanart.si.edu/visit/social_media/

Tumblr

What do we do?

www.americanart.si.edu/visit/social_media/

for Exhibitions…

www.americanart.si.edu/visit/social_media/

Exhibitions: Slideshow & Comments

www.americanart.si.edu/visit/social_media/

Exhibitions: Behind-the-Scenes on Flickr (and Twitter/FB)

http://www.youtube.com/watch?v=OaWmdUs6tDQ www.americanart.si.edu/visit/social_media/

Exhibitions: Behind-the-Scenes on YouTube

www.americanart.si.edu/visit/social_media/

Exhibitions: Final Installation on Flickr

www.americanart.si.edu/visit/social_media/

Exhibitions: Video Podcasts & Interviews

www.americanart.si.edu/visit/social_media/

Exhibitions: Email blasts & blog posts

www.americanart.si.edu/visit/social_media/

Exhibitions: Video Trailers

http://www.youtube.com/watch?v=PexGYL7c-v8

Exhibitions: Digital Installations

www.americanart.si.edu/visit/social_media/

for Programs… Photos on Flickr (and Twitter/FB)

www.americanart.si.edu/visit/social_media/

Programs: Live & Archived Webcasts, “How To” Videos

www.americanart.si.edu/visit/social_media/

Programs: Live Tweeting

Programs: Weekly emails

www.americanart.si.edu/visit/social_media/

For Collections… Highlights by Theme #ArtbyState | Earth Day | Cats in Art | #ArtbyColor | National Park Week

Collections: Wikipedia Edit-a-thons

Collections: Linked Open Data Current State of (most) Cultural Heritage Data: Info from web pages

Collections: Linked Open Data Step One: Open Data

Collections: Linked Open Data Step Two: Linked Open Data

Georgina  Goodlander  |  goodlanderg@si.edu  |@bathlander  |  countedshadows.com    

The  Oatmeal,  h=p://theoatmeal.com/comics/making_things  

Thank you!