Post on 11-Aug-2014
description
Content people
Max Johns@MxDEJ | contentistheweb.com
Who we are,what we do,
andwho we’re like
Auckland content strategy meetupFebruary 2014
Hi. We’re all content people.
But what does that actually mean, “content people”?
Let’s start with the problems that we can
solve.
We’re meeting up about it and everything
When do you need a content person?
When it’s all just a bit crazy
When your audience isn’t getting what they need
When you’re trying to do too much, and need focus
When your processes are bad for quality
What makes content people good at solving that stuff?
A strong understanding of your organisation’s purpose
A massive appetite for learning new stuff
Thorough knowledge of what your audience wants
A lot of happy and productive working relationships
A strong set of digital skills
Where do content people come from?
Richard Ingram: Content strategy’s well-trodden paths
richardingram.co.uk/2011/09/content-strategys-well-trodden-paths/
There is no defining
characteristic of content strategy careers
richardingram.co.uk/2011/09/content-strategys-well-trodden-paths/
VisitsClicks
ConversionsSatisfaction
Last question: What do content people make?
Stuff you can see
Results
Processes
WordsPictures
VideosEditorial guidelines
Publishing calendarsSign-off procedures
When do you need a content person?
When it’s all too much
When your audience isn’t getting what they need
When you’re trying to do too much, and need focus
When your processes are bad for quality
UX expert
What makes content people good at solving that stuff?
A strong understanding of your organisation’s purpose
A massive appetite for learning new stuff
Thorough knowledge of what your audience wants
A lot of happy and productive working relationships
A strong set of digital skills
UX experts
There is no defining
characteristic of content strategy careers
richardingram.co.uk/2011/09/content-strategys-well-trodden-paths/
nngroup.com/articles/ux-career-advice/
“There is no defining
characteristic of user
experience careers”- Susan Farrell
and Jakob Nielson
WordsPictures
VideosEditorial guidelines
Publishing calendarsSign-off procedures Visits
ClicksConversionsSatisfaction
Last question: What do content people make?
Stuff you can see
Results
Processes
PagesDesigns
InterfacesResearch guidelines
PersonasPrototyping methods
UX experts
How did these two fields develop separately, if they’re so similar?
Content people UX experts
Content people
“Consumption” activities
UX experts
“Interaction” activities
But most stuff we do online actually both: “Read/write”
So, wait, we’re NOT just content people?
And next time you meet a UX person, invent a cool secret handshake for us.
Content consumption is a part of the user experience. Your work affects the whole thing.
Think about “audience experience”
Be responsible for an experience, not just for stuff you can see.
That’s it.
Max Johns@MxDEJ | contentistheweb.com
Questions?
Or shall we just go to the pub?
Auckland content strategy meetupFebruary 2014