Post on 22-Nov-2014
description
Tony Byrne President, Real Story Group
Web Content Management & Social Computing: Rivals or Partners?
Exposing the real weaknesses and strengths of web and enterprise technology products
Twitter: @TonyByrne
@TonyByrne @irina_guseva tbyrne@realstorygroup.com iguseva@realstorygroup.com
Copyright © 2010 Real Story Group www.realstorygroup.com
Real Story Group: What We Do
Analyze weaknesses and strengths of the tools....and vendors
Advise on successful technology selection
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Three Part Agenda
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1. Overlapping domains (WCM/ECM & Social)
2. WCM and Social Are Different
3. When You Need a Separate Social Tool
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Finding Your Way...
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Overlapping Scenarios?
Source: www.realstorygroup.com
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What a WCM System Does
Copyright © 2010 Real Story Group www.realstorygroup.com
Web Content Site Management Systems
• Critical backbone for intranet publishing
• Now really web site management systems
• Obviated need for portals on some intranets
• Starting to incorporate “social” tools and simple document management
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Divergence…
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Intranet Public
Web CMS Web CMS
Collab’n / Social Social / Collab’n
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“Social Software” vs. Enterprise 2.0
Mash-ups SaaS / Cloud Ajax / RIA
Social Software
Enterprise 2.0
“Collaboration and Networking within and beyond the
Enterprise”
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Agenda Part Two
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WCM and Social Are Not the Same Thing
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Your Web CMS Does Need to be Social
: "What are you doing?”
: ” “Checking in to see how it's going in Bosnia."
"Bosnia? They don't have roads, but they have Facebook.”
The Social Network
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There’s a Wide Range of Social Software Services
}Activity Streams } “UGC”
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Using Your WCM Tool as a Social Software Platform
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What about Public Social Media Integration?
Three Use-Cases Publish to Social Networks Aggregate public feeds Personalize based on
social graph
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But is this “engagement”?
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Doing Social Differently
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Architectural Issues Around UGC
Web CMS
Content
DMZ
Public / Customer Consumers
Content and Website Managers
Employee Consumers
?
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Agenda Pt 3
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When WCM (and ECM) Won’t Suffice for Social
Keyword = Community
Start with Public then turn to Intranet...
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Different Types of Public Engagement
Branded Communities Reader Interaction
Partner Collaboration Professional Networking
Engagement
Web CMS
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Scenario: Branded Communities for Peer Support
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Scenario: Branded Communities for R&D
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What About Your Intranet?
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Humanizing through Social
Lessons from public networks:
– Actively promote – Recognition: foster
communities, but reward individuals
– “Laddering” – Push “top” lists
(content, communities, indivs) to home page
– Explicit Q & A Forums
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Platforms ECM/WCM “Suites” Community
Wikis Blogs Niche Public
Source: http://www.realstorygroup.com/Research/Channel/Collaboration/Vendors
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Contact is King?
http://www.peterhinssen.com/books/the-new-normal
“Half-way to the Experience Economy”
“Contact is King”
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Content is still King
Without content, we're reduced to cavemen going "uuuurgh" at each other.
A lot of social media is about pointing to interesting content. Strip a Twitter feed of its links, or take the shared pictures, videos, and blog posts out of Facebook statuses -- and "uuuurgh" is pretty much what you end up with.
Without content, we're reduced to liking, or retweeting, grunts.
http://www.realstorygroup.com/Blog/2021 ”
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( NOT A CAVEMAN )
Tony Byrne President, Real Story Group
@TonyByrne tbyrne@realstorygroup.com
@irina_guseva iguseva@realstorygroup.com
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