Web 2.0 In a NutshellA Librarian’s Guide to the World of Web 2.0

VASLA Fall Meeting Presentation | Sept. 28, 2007

Brought to you by Jill Stover and Susan Teague Rector. Please contact us with questions!

Program

1. Introduction2. Web 2.0 & Why3. All ‘Bout Blogging4. The Fuss Over RSS5. Q&A / Break 6. RSS Aggregators7. Wacky World of Wikis8. Networking Goes Online9. Show + Tell – Our

Favorites10. Discussion / Q&A

Source: http://ars.userfriendly.org/cartoons/?id=20061201

Web 2.0 is about harnessing the Internet as a platform,

using network effects to make your application

get better the more people use it.

Tim O’Reilly quoted in ABC: an Introduction to Web 2.0

Themes

• Consuming & Remixing of Data

• Software that gets better the more you use it

• Architecture of Participation

• Rich User Experiences

Changes in Consumer Behavior

“It's the conversation economy, stupid. One of the engines that is driving "2.0" growth is the fact that communities are forming around popular social platforms such as YouTube, Facebook, Flickr, Ning, Twitter—the list goes on and on. These platforms facilitate conversation. Conversation leads to relationships and relationships lead to affinity.”-David Armano

By David Armano, author of the blog Logic+Emotion

Getting in on the Act

Read more from the BBC

Trends to Know

•Curated Consumption•Customer-Made•Generation C•InfoLust•Status Skills

What’s Different?

Web 1.0

– Your personal homepage with a pasted copy of your resume

– A library subject guide with hard-coded links

– Britannica Online

Web 2.0

– Your LinkedIn profile

– A library subject guide created in a blog and updates provided via RSS

– Wikipedia

Big Opportunities in Blogging

Personality (?)

Added Value

Connections!

Blogging: Beyond the Basics

• Widgets: NY Times – “Some Bling for Your Blog”– Widgetbox

• Example: Forbes.com• Blogs in action

– GM Blogs• Fastlane

– Starbucks Gossip Blog– Western Springs History– Clipboard – Cabell Library

Want more blogs?

•Blogging Libraries Wiki•Technorati

•Fortune 500 Business Blogging Wiki

RSS: An Intro to Possibilities

More Info:

RSS Aggregators

Take a Break!

The Fuss Over RSS

Spread the Word

• Tell the world what your library is up to• Provide patrons with fresh content• Easily disseminate information within an

organization

– Real World Examples:– Subject-based RSS feeds– Predefined searches for users– Rotating content – Committee Meetings & Minutes

Anatomy of RSS

Metadata

http://blog.vcu.edu/bookremarks/

Syndicated Content

Getting Started

Generating Feeds:

• Generated automatically through blog software

• Use the RSS library in scripting languages

Including Feeds:

• Parse using a programming language like PHP or Javascript

• Use code generator tools like SpringWidgets

Wacky World of WikisA wiki allows a group of people to collaboratively develop a Web site with no knowledge of HTML or other markup languages. Anyone can add to or edit pages in a wiki -- it is completely egalitarian. Anyone can create new wiki pages simply by creating a new link with the name of the page. Pages are connected not hierarchically, but by hyperlinks between pages. Source: http://www.libsuccess.org/index.php?title=What_is_a_Wiki

“The official 2,000,000th article on the

English Wikipedia was created on September 9,

2007”http://en.wikipedia.org/wiki/

Wikipedia:Size_of_Wikipedia

Why Wiki?

Why?• Collaboration on Projects• Document Management • Saves Time with Emails• Decentralized workflow• Automatic Version Control

Source: http://www.libsuccess.org/index.php?title=What_is_a_Wiki

Why Not?• If you expect user

feedback/options• Spam/Vandalism• Decentralized workflow

Collaboration

Sharing

Knowledge Management

Wikis In Use

• Intranets– Univ. of Minn. Intranet

• Content Management Systems– Ohio U. Biz Wiki

• Online Encyclopedias & Dictionaries– Cornell Law

• Scientific Sharing– OpenWetWare

Let’s Wiki!

http://pbwiki.com/

More Information About Wikis•Choosing a Wiki

•Wiki Tools

Example Products•MediaWiki•PmWiki•TWiki

Facebook? For Me?

More on Social Networking from:

Information Week

The Word on the Street from:

Google Blog Search

Social Networking Gets Down to Business

• LinkedIn Professional Networking– Contacts– Recommendations– Jobs– Socializing– LinkedIn Answers

Q&A / Discussion

1. What are you doing in your library with any of the tools we’ve discussed?

2. If you aren't using Web 2.0 tools, which technologies do you plan to start using and why?

Follow-up

Make comments or post content to the VA SLA Web 2.0 Wiki!

Let us hear from you!