the path from solutions back to
needs
integrating web2.0 in the enterprise successfully
[a ‘twitterized’ presentation]
Scott LiewehrGilbane Conference San Francisco | June 3, 2009
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how many of you have implemented web2.0 tools on your site(s)
already?
4
…are implementing web2.0 tools right
now?
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…are planning to implement web2.0
tools in the not-too-distant future?
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…feel >90% confident the new tools are
going be embraced by your
users?
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this is our greatest challenge
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>80% of wikis fail1
(nevermind mashups, abandoned blogs, etc.)
Source: CIO Magazine, Feb 28, 2008
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what works on the web doesn’t necessarily
work inside our organizations
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…because we found a solution before identifying our
problem
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…because we focused on how and when
instead of on whether and why
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…because we don’t know (or listen to) our
audience
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…because we don’t understand the tools and the needs they
satisfy
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“I yam what I yam”-Popeye
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the presence of technology won’t
change human nature
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…it will only amplify it
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great, so now what?
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the path forward:
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1. learn more about your audience
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2. learn more about the tools and the “-ations” they serve
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communication | collaboration
estimation | metadata creation
aggregation | socialization
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3. find a specific problem, project, product, group,
scenario…
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…where there is a clear purpose and a common interest…
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…and where the tool can be integrated as a
part of the users’ normal activities
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the key is to start small, but keep the
larger picture in mind
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resist the urge, and the peer pressure
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just because these are “grass-roots”
applications does not mean that planning isn’t
required
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avoid the SharePoint pitfall
(hang on microsoft platinum sponsor guy in the back, I’ll explain)
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great tool, but often implemented with minimal planning
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good luck harvesting information out of 10 gazillion SharePoint teamsites after-
the-fact…
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and if you can harvest it, good luck managing
it
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web 2.0 is great, but let’s not throw caution
to the wind
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find a balance: avoid analysis
paralysis, but proceed with caution…
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and be armed with a clear purpose, a
grounded understanding, and a
sound plan
scott liewehr, onesta
scott.liewehr@onestagroup.com
www.onestagroup.comtwitter: sliewehr