Post on 07-Sep-2020
We help successful companies excel at disruptive innovation
February 2019
Mike LingleChief Growth Officer // Crypto Leadmike@exo.works
Digital-First Companies
Digital Transformations
Disruptive Innovation
Apple announced the iPhone on January 9,
2007
“All Apple had was a glitzy demo of a product that, in reality, barely existed. There were still hundreds of problems—from tiny software bugs to seemingly insurmountable hardware hurdles—to be solved. Faced with a hard shipping deadline of June 29, Apple's employees scrambled as managers bickered and executives locked horns.”
—Wired Magazine
Apple
In 2012, 80% of their revenue came from products less than 4 years old
Apple
900 million active devices
Services is their fastest-growing line of business
We help big companies learn to test and embrace new high-growth business models
Our HistoryFounded in 2016 by Salim Ismail
➔ Author of best-selling book, Exponential Organizations
➔ Founding Executive Director of Singularity University
➔ Board member of XPrize
Experts in 35 Countries
Technology is advancing more rapidly
Law of Accelerating Returns
Doubling Rates of Other Technologies➔ Moore’s Law—18 months
➔ Efficiency of solar panels—XXX
➔ Solar as % of new energy production—2 years
➔ Battery density—9 years
➔ Gene Sequencing—
➔ ?
https://docs.google.com/spreadsheets/d/1pq9KJvUGXk8My0NiyUkxG6vA5k
BAev3aMuVVDIeFC9M/edit?usp=sharing
We’ve never had so many technologies doubling so
quickly
Technologiesaren’t disruptive
on their own
These technologiesunlock disruptive business
models
These technologiesunlock digital business models
Uber didn’t have to invent a new kind of taxi
Netflix didn’t have to invent a new kind of dvd
The rate of business model creation is increasing
Successful companies need to innovate
We’re seeing well-established
innovation teams
But they tend to focus on incremental innovation
Big companies tend to move slowly
“We killed over half our innovation
projects because the parent
company wasn’t ready.”
What is disruptive innovation?
➔ New business models
➔ Adjacent markets
Disruptive innovation is a huge opportunity
Platforms & ecosytsems require a lot of cloud
computing power
We help successful companies excel at disruptive innovation
10x
Scarcity Abundance
What’s an MTP?
➔ Massive Transformative Purpose
➔ Organize all of the world’s information
Netflix was the king of DVD rentals
SCALE
IDEAS
ExO AttributesMTP
MASSIVE TRANSFORMATIVE PURPOSE
TAP INTO ABUNDANCE MANAGE ABUNDANCE
SCALE
IDEAS
Interfaces
Experimentation
Autonomy
Social Technologies
Dashboards
ExO Attributes
Staff on Demand
Algorithms
Leveraged Assets
Engagement
Community and Crowd
MTPMASSIVE TRANSFORMATIVE
PURPOSE
TAP INTO ABUNDANCE MANAGE ABUNDANCE
What is an ExO?
1. Some part of the business is digitized
2. Leverages accelerating technologies
3. Impact is at least 10x larger vs. peers
4. Decreases cost of demand
5. Decreases cost of supply
6. Is usually a platform
How do we build ExOs?
1. Make your mothership more ExO
2. Build new ExOs at the edge
2 Steps to 10X Performance
ExO
ExO
CurrentOrganization
Edge Stream
ExO
Core Stream
Current Organization(More ExO)
● New business models
● Leverage unfair
advantages
● Disruptive innovation
● Rapid growth
● Current business model
● More agile
● Incremental innovation
Balancing Innovation and Risk
Balancing Innovation and Risk
Balancing Innovation and Risk
“Any company designed for success in the 20th century...
...is doomed to failure in the 21st.”
—Investor David Rose
“When you’re a large enterprise, success isn’t all about what a small group of people is doing in isolation; success is about the transformation you bring back into the core.”
Tony Saldanha, VP Global Business Services, Procter & Gamble
Core● Prime Membership
● Prime Day
Edge● Alexa
● Amazon Web Services
AWS delivers 55% of the parent company's profits
and is still growing at almost 50% a quarter.
How do you lead markets while avoiding
being disrupted?
Morgan Stanley saysWaymo could be worth
$175B
Outcomes:
➔ Created new innovation division, learned to run their own Sprints
➔ Launched 25 initiatives to date
➔ 8 are on track to deliver $50M+ in value or 10x lift in customer satisfaction
➔ Turned several shared services into revenue generators
Procter & Gamble
A $35 billion financial services is able to save up to $1B in lost business by implementing a regulated single-click sign-up process.
A multinational corporation increased customer satisfaction by 10X and reduced wasted time by 83% at their call centers. They used artificial intelligence to understand each customer’s question and access the right answer from the right database in real time (including ingredients, sourcing, and supply chain information). This allows human agents to focus on building relationships and selling additional products.
A Fortune 100 company completely removed invoices from a major portion of their supply chain. This is a vastly more cost-effective solution than simply using technology to optimize the existing invoicing process.
A financial services firm identified a $300 million opportunity to win new customers in an adjacent market. Their approach eased the average 2.5 hour commute for locals in a major city by digitizing and unifying different transportation systems into a single mobile app.
“Amazon will fail one day.”
Not all big companies can transform
themselves into platforms
But they can learn how to build them.
Thank you Mike LingleChief Growth Officer // Crypto Leadmike@exo.works