We Are What They See

Interpersonal User Experience

Mallory WoodmStoner

@mallorywoodmStoner.com

Joel G GoodmanAustin • Chicago • St Louis • SoCal

@joelgoodmanbraverymedia.co

Why does this matter?

Admissions

Bursar

Student Life

Financial Aid Advising

Alumni

Academics

Why does this matter?

Admissions

Bursar

Student Life

Financial AidAdvising Alumni

Academics

Why does this matter?

Bursar

Student Life

Financial AidAdvising Alumni

Academics

Admissions MYUNIVERSITY

UX is about the emotional connection.

- aarron walter

“Emotional experiences make a profound impact on our longterm memory.”

Why does this matter?

Our friend maslow

user Experience

hierarchy of needs.

user Experience

hierarchy of needs.

user Experience

hierarchy of needs.

FUNCTIONAL

RELIABLE

USABLE

PLEASURABLE

user Experience

hierarchy of needs.

FUNCTIONAL

RELIABLE

USABLE

PLEASURABLE

user Experience

hierarchy of needs.

FUNCTIONAL

RELIABLE

USABLE

PLEASURABLE

user Experience

hierarchy of needs.

FUNCTIONAL

RELIABLE

USABLE

PLEASURABLE

user Experience

hierarchy of needs.

FUNCTIONAL

RELIABLE

USABLE

PLEASURABLE

user Experience

hierarchy of needs.

FUNCTIONAL

RELIABLE

USABLE

PLEASURABLE

user Experience

hierarchy of needs.

FUNCTIONAL

RELIABLE

USABLE

PLEASURABLE

user Experience

hierarchy of needs.

FUNCTIONAL

RELIABLE

USABLE

PLEASURABLE

Delight Constituents

Lifetime Engagement Management

Prospect Do I know you?

Open You have my attention.

Inquiry I want to know more.

Visitor We should see more of each other.

Applicant I swear, I'm only seeing you.

Enrollee No really, I'm yours.

Matriculant I can't imagine being without you.

Lifetime Engagement Management

Graduate I laughed, I cried, you changed my life.

Recent Alumnus The world is hard. I need your help.

Alumnus We used to be so close.

Donor You've done so much, I want to return the favor.

Bequest I want others to have this relationship.

Lifetime Engagement Management

Lifetime Engagement Management

Lifetime Engagement Management

Creating Positive Emotion: Admissions

Creating Positive Emotion: College of William and Mary

Creating Positive Emotion: Marketing

Creating Positive Emotion: College of William and Mary

Creating Positive Emotion: Advancement

Creating Positive Emotion: Johns Hopkins University

Creating Positive Emotion: Rensselaer Polytechnic Institute

Creating Positive Emotion: Nazareth College

We Are What They See

Interpersonal User Experience

Thank you

mallory.wood@mstoner.commStoner

joel@brvry.meBravery Media