Post on 06-May-2015
description
Video Storytelling
and Strategy
Michael Hoffman
WeAreMedia Webinar: September 23, 2009
Video Storytellingand Strategy
Michael HoffmanCEO, See3 Communications
www.see3.net // @Michael_Hoffman
Video Storytellingand Strategy
Video Storytellingand Strategy
• How to Approach Video• Making a Plan• Types of Video Storytelling• Takeaways• Discussion
Today’s Plan
Video Storytellingand Strategy
The Day OurWorld Changed
Video Storytellingand Strategy
Your Website IsYour Channel
Video Storytellingand Strategy
Video Storytellingand Strategy
Video Storytellingand Strategy
Viral to who?
Video Storytellingand Strategy
Video Storytellingand Strategy
Plan BeforeMaking Your Video
Video Storytellingand Strategy
• Current video assets• People• Events• Fundraising opportunities• Organizational goals
Think Strategically
Video Storytellingand Strategy
1. What are our goals?2. Who are we trying to reach?3. What message do we want to send?4. How will we reach our audience?5. What action do we want them to take?6. How will we measure success?
Key Planning Questions
Video Storytellingand Strategy
1. Who is your audience?2. Who represents your work?3. What makes you different?4. What resources do you have?5. What is your “ask”?6. How will you use the video?
Finding Your Story
Video Storytellingand Strategy
DIY/Vlog: Why Tuesday
Video Storytellingand Strategy
Streaming: Case Found.
Video Storytellingand Strategy
“Dia-Vlog”
Video Storytellingand Strategy
Documentary: AJWS
Video Storytellingand Strategy
PSA: Chicago Women’sFoundation
Video Storytellingand Strategy
Dramatic: ConnecticutEducation Association
Video Storytellingand Strategy
Man-on-the-Street:Amnesty International
Video Storytellingand Strategy
Animation: NARAL
Video Storytellingand Strategy
So Many Ways to Show Video
Video Storytellingand Strategy
1. It’s the biggest2. Functions as a social network3. Increased capabilities - HD, annotations, widescreen, open API4. Familiarity and ease of use5. Nonprofit program
Benefits of
Video Storytellingand Strategy
1. Video CMS - control and ease of use2. Dynamic video content3. Customized user experience4. Better search functionalities5. Rate and discuss within the community6. SEO
Benefits of Your Own Video Solution
Video Storytellingand Strategy
4 ThingsYou Can DoRight Now
Video Storytellingand Strategy
www.FlipVideoSpotlight.com
Video Storytellingand Strategy
www.YouTube.com/Nonprofits
Video Storytellingand Strategy
www.TubeMogul.com
Video Storytellingand Strategy
Build a Media Library
Video Storytellingand Strategy
www.see3.net/guide
Michael Hoffmanmichael@see3.net
773-784-7333
More questions?