Offline A heretical view on web analytics

online...

forget online...

get

get offline...

the big picture

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Online sales

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Online sales Offline sales

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Online share of total sales

stop reporting

start analyzing

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Logistics not working ?

No after sales support ?

Website conversion rates ?

touch points

why they matter

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NPS

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NPS

New"check/out"wizard"

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NPS

New"check/out"wizard"

Op:mized"product"

page"design"

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NPS

New"check/out"wizard"

Op:mized"product"

page"design"

Panik"

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NPS

Positive sentiment Negative sentiment

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NPS

Page views Average time on site Online sales Browser distribution CPC

who cares about

put it in context

Big data Business intelligence Data analytics

get offline

Thanks Kim Berk Damsgaard, Digital Director Pravda A/S T: 86 13 88 77 Fredens Torv 8 M: 20 73 96 81 8000 Århus E: kd@pravdadigital.dk