Paul Lignon, GreenOps and WM

“The GreenOps Product

Recovery System: Taking

Recycling to the Next Level”

Paul Ligon, WM-GreenOps, LLC

pligon@wm.com

The GreenOps Product Recovery System:

Taking Recycling to the Next Level

Consumer Product Supply Chain Waste & Trends

Sourcing Manufacture Distribution Retail Consumption

Waste Volume Low Low Low Moderate High

CPGSupplyChain

• Most consumer product waste is generated after consumption

• 40% of consumers do not have access to curbside recycling

• 86% of Americans would recycle more if it was easier

• Growing interest “end of life” product/package responsibility

Consumer Oriented Recovery

Engaging Technology

Product Tracking

Recovery Authentication/ Verification

Reverse Logistics and Processing

Rewards, Information, and Interaction

Scalability

GreenOps – Summary

WM-GreenOps – Component Parts

GreenOps – Physical Capture and Engagement

Tracking symbol

Consumer oriented product capture systems

Point of use reward systems

WM Assets

Authentication/verification/best practice

Reverse logistics – WM Hauling/Tracker Mailback

Commodity processing – Recycle America

Greenopolis – Digital Engagement & Rewards

On-line tracking, education, communication

Think Green Rewards platform

Think Green Rewards

– Point of Sale at GreenOps Tracking Stations

• Includes charitable donations and financial rewards

• Can be tied to product/consumer data

– On-Line Point Bank/Catalogue:

• GreenOps Tracking Station Users

• Greenopolis Users

• WM Customers (e.g., Recycling)

Consumer Info

and package

data

Consumer

rewards &

incentives

Greenops inclusion on

packaging/product1

Consumer purchase,

consumption

2

Product recapture, data collection, and tracking3

Pickup , backhaul, and

commodity processing.4 Reprocessed products or green energy5

How it Works…

Think

Green

Rewards

Scan At Home

Greentracker Mail Back

Retail Tracking/Capture

Voluntary commitment to recovery

GreenOps Tracking Symbol

Tracking Stations placement

Reverse logistics and processing

Offline - green action

On line - tracking and feedback

Brand/

CPG Co

• Brand differentiation

• Recovered commodity

• Increased sales volume

• Consumer engagement

• Authentication

Retailer

• Increased foot traffic/sales volume

• Retail experience differentiation

Consumer/

Household

• Rewards & Incentives

• Fulfillment of green goals

• Information

Value Requirement

GreenOps = Product/Retail/Consumer Alignment

Q&A and Contact Info:

Paul Ligon

pligon@wm.com

281-914-7402