Case studies for Archetypal Branding

1

Tom McManus

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Brand research

Glasses category

6

Creation Story Belief System

USP

Brand Stories

7

Archetype

Brand Belief: The Explorer

The freedom to find out who you are through exploring the world.

Challenge category norms

Archetype showcases beliefs

Design Principles

13

1. Communicate 2. Inspired Simplicity 3. Don’t make it look like an ad

TV commercial

TV commercial

Print

Guerrilla marketing