Post on 19-Jul-2020
Wine Spectator 101How to Get Your Wines Tasted & How We TasteAlison Napjus, Senior Editor & Tasting Director
Blind Tasting
Getting to Know Us « 15,000 – 17,000 annual wine reviews
« 400,000 subscribers
« 3 million+ readers
« 1 million weekly website page views
«Producer Name
«Wine Name
«Vintage
«Grape Blend / Other
«A Typical Day at Wine Spectator…
«Wine Samples areApproved Priorto Shipping
nytasting@mshanken.com
Step #1: Make Initial Contact – Email Us!
Step #2:Sample Info Form«Download
«Complete
«Email it Back
Importer Contact«Wine Spectator serves
a primarily U.S.-basedaudience
«Wine Spectator cannotreceive wine samplesfrom overseas
Help Us IdentifyYour Wine«Producer Name
«Wine Name
«Vintage
«Grape Blend / Other
Help Us HighlightYour Wine«U.S. Retail Price
«Release Date
« 9-L Cases Produced
« 9-L Cases Imported
Step #3: Be Patient & Wait toHear Back from Us
« 2,700 wine sample requests from my Italian regions for 2018
« 65% approved for tasting & review
How We Select Which Wines to Review
«Quality
«Pricing
«Availabilty
«X-Factor
«Historical Significance
«New Faces
«Familiar Faces, but New Energy
«Strong U.S. Distribution
«Buzz Category
Tasting DepartmentWine Spectator
Tel. +1.212.684.4224e-mail nytasting@mshanken.com
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