Post on 24-Jul-2016
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Sources:1 PwC2 Repucom3 Meltwater4 Repucom, Teletrax5 Volvo Ocean Race, Race Control6 Volvo Ocean Race HQ & Museum7 Facebook Insights, YouTube Analytics8 Volvo Ocean Race Events/Local Host Port teams9 Parse10 Volvo Ocean Race Media Centre/Accreditations system
Percentage comparison is with the 2011-12 Race.
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4,197( 42%)accredited media representatives 10
19countries represented by sailors onboard the Volvo Ocean 65s 5
€ 47.5Maverage team media value 2
16,355 business guests have visited the Volvo Ocean Race headquar-ters since its opening in 2010 6
269 days length of the event from the opening in Alicante to the Awards Night in Gothenburg
€ 89.3Meconomic impact though GDP increase in Spain 1
1.2M( 487%)Facebook fans 7
7,663 hrs( 59%)of TV coverage 4
1.7B( 7%)cumulative TV audience 4
6+nationalities onboard the winning boat Abu Dhabi Ocean Racing on any Leg 5
69,032online news articles 3
113countries with online news coverage 3
The
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Crowds cheering for Team Alvimedica arriving as the first boat for the pit-stop in The Hague at 2am Friday June 19, 2015.
70,471( 221%)corporate guests 6
2.4M( 12%)Race Village visitors 8
16,326( 16%)daily average Race Village visitors 8
391k( 111%)app downloads 9
€ 48.4M( 36%)print publicity value 2
182B( 141%)potential cumulative audience from online news articles 3
2,451( 58%)guests onboard for Pro-Am, In-Port Races and Leg starts 6
49.9M( 524%)video views on YouTube andFacebook combined 7
€ 293M( 27%)TV publicity value 4
4,874minutes streamed live from the boats via satellite 5
82%of the Race’s core fans are ABC1 social class 2
6 of 7teams won an offshore Leg and an In-Port Race 5
Volv
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