Post on 01-Nov-2014
description
VolvoinVolve
BriefingBuild a long term relationship with 110.000 Volvo drivers in Belgium to enhance brand preference and increase brand loyalty
Central idea
Unique relationship program for Volvo drivers
Central online platform involve.be with newsletters offering Volvo services, exclusive events and services, exclusive events and advantages by partnerships
Results
16.000 members (in 2008)
1.000 members participate each year in one of the 15
events organized
5.000 members participatein online competitions
10.000 visitors a month on involve.be