Post on 19-Aug-2015
Voltimum Presentation
Contents
2
■ Introduction Slide 3 to 12
■ Content Slide 13 to 20
■ e-Catalogue Slide 21 to 26
■ Services Slide 27 to 29
■ Campaign Successes Slide 30 to 40
■ Market Research Slide 41 to 44
■ TV and Filming Slide 45 to 49
■ Benefits of Membership Slide 50 to 54
Introduction
3
About Voltimum
4
■ In 2001 Founded as a joint venture by leading manufacturers
■ Currently active in 13 markets
■ Community of more than 360,000 electrical professionals –B2B
■ Voltimum operates among others:
■ an online portal
■ an established E-mail Newsletter with wide coverage
■ a database with valuable expert knowledgeand support information
About Voltimum
5
■ Voltimum provides premium manufacturers with the opportunity to be part of an interactive and credible community.
■ Voltimum is the most efficient and effective global communication plattform within the industry.
■ Voltimum tracks all the latest industry brakthroughs and shows users and partners what‘s new and what matters.
■ Voltimum helps partners to grow sales and generate solid, qualified leads.
About Voltimum: Live User Accounts
66
14.800 Users
53.700 Users
9.600 Users
44.000 Users
30.600 Users75.191 Users
4.300 Users
53.000 Users
2.400 Users
8.700 Users
19.000 Users
15.200 Users
4.400 Users
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Voltimum community
Biggest community of electrical professionals world wide
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UK E-Newsletters circulated weekly
Voltimum Profile Category Users %
E Electrical Contractor (1-10 employees) 23115 31%
I Electrical / M&E Contractor (11-24 employees) 1685 2%
I Electrical / M&E Contractor (25+ employees) 4390 6%
I Electrical Contractor (60+ employees) 2114 3%
I Total I 8189 11%
S Architect / Lighting Designer / Interior Designer 1591 2%
S Building Services Engineer / Contractor 2144 3%
S Client - End User / Utility 3784 5%
S Electrical Engineering Firm 3044 4%
S Facilities Manager 1674 2%
S Fire and Security Company 821 1%
S House Builder / Property Developer 1997 3%
S Local Authority or Government 1974 3%
S M and/or E Consultant 3473 5%
S Total S 20502 27%
D Wholesale Distributor 4950 7%
P System Integrator / Panel Builder / OEM 827 1%
O Educational Establishments / Student 2209 3%
O Non Electrical Building Trade 2959 4%
O others 5682 8%
O Press/Media/Marketing/PR companies 360 0%
O Service Company 790 1%
O Trade Association & Industry Body 514 1%
O Total O 12514 17%
M Manufacturer / Manufacturers Agent 5094 7%
Totals 75191
Voltimum Compared to Trade Press
March 2013
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0
10000
20000
30000
40000
50000
60000
70000
80000
Competitor Circulation Figures Mar 2013
Printed
E-newsletter
0
10000
20000
30000
40000
50000
60000
70000
80000
Competitor Circulation Figures Mar 2013
Printed
E-newsletter
Newsletters – Twice Weekly to Database
News, Technical, and Specials
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360°Communication Channels
11
Voltimum Portals>19 Mio Identified Contacts p.a.
Voltimum Newsletters>335.000 Distribution list
Voltimum TV (Wholesaler)>250 Outlets in UK + DE
Voltimum Social Media
>7.000
fans>6.000
follower>130.000
Channel
Views p.a.
Voltimum App>32.500 installations
VoltiMag 20.000
circulation per
issue
Content Curation
12
Partners.
Partner Experts
Free ExpertsExternal Authors Self produced Contents
Industry News (PR)
Industry Partners
User generated
content
Main Content
13
Industry News, Manufacturer News, and
Technical Topics
14
User Questions, Training, and Blog
15
Expert Panels
16
• Answering users’ technical questions on Voltimum
• Contributing topic-related articles for VoltiTECH
• Contributing white papers and technical guides
• Presenting their views in live seminars and on-line webinars
• Co-ordinated by a Chairperson from the Panel
• (Future potential – forum / Blogs)
17
Live appearances
Voltimum WebinarsVoltimum TV?
Trade Magazines
Lux
ECA Today
VoltiTECH
Expert Panels
User Reviews
18
User Reviews
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User Reviews
■ Ask users to rate product – utilising the community
■ User rates product – 5 star style
■ One user selected to give more detail
■ Voltimum produce article – similar to Q&A of the day.
20
e-Catalogue
21
e-Catalogue:
Over 200,000 Products from 32 Brands
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PDF Library
23
Voltimum Powers Edmundson Electrical
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On Voltimum Portal - catalogue accounts for
30% of all Page Views
On Edmundson - catalogue accounts for 1.8m
Page Views (91% of all Page views)
Voltimum Powers Edmundson Electrical
■ In 2013 the Edmundson
VoltiLINK generated 400K visits
(36K per month) and 2 million
Page views (average 5.14
pages per visit)
■ (Voltimum UK 850K visits (77K
per month and 4M Page views)
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UK Total Traffic 2013
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■ Over 850k Unique Visitors - over 70k per month
■ 1.4m Visits - 116k per month
■ 6.9m Page Views - 575k per month
■ 2.2m Page Views were logged in traffic.
1,540 Fans on Facebook
2,655 Followers on Twitter
Services
27
28
Implement cultural change….moving away from “IT and Marketing focus with
shareholders” to “traffic monetization priorities and external sales growth”
Jean-Marc Debeaux, Schneider Electric December 2013
New Strategy
Campaigns
29
Opportunities
30
On-site Display Advertising - Banner Adverts, Site Take-Overs, and Pop Ups
Newsletters – Mono-Branded Bespoke and Banner Adverts
Product Tests/Reviews – User Reviews and Articles
Market Research/Surveys – Qualitative to Flash Surveys
TV Adverts and Video Production – Plus Webinars
Social Media – Sponsored Posts
Voltimum has a wide range of products that communicate with our engaged
audience – using multiple tools ensures successful campaigns.
Campaign Successes
31
Philips – Spring Launch
32
■ Email sent to database
■ Banner advert on Voltimum.co.uk
■ Banner on several Newsletters
■ Plus Social Media promotion
Philips – Spring Launch
33
■ Second email sent to users who opened the first
email – objective to gain rate and reviews.
■ Banners on Voltimum website and newsletters
changed.
Philips – Spring Launch
34
■ Clear KPI’s were set – many based on previous
campaigns with Voltimum and other media outlets.
■ All KPI’s were not only hit but in some cases double the
expected results.
■ All aspects of the campaign played their part.
■ Future promotion is following the same model.
Dimplex – Quantum Campaign
35
■ Sent to 68,965 users
■ 14.6% open rate
■ 961 Clicks to Dimplex website pages
4 weeks later
The email was then sent to everyone that
opened the email but did NOT click.
Dimplex – Quantum Campaign
36
■ Sent to 9,311 users
■ 56.1% open rate
■ 307 extra Clicks to Dimplex website pages
■ Over all 1268 clicks from 961.
A 32% increase
Affiliate Marketing
37
Affiliate marketing UK set up
38
TooledUp.com campaign
■ Liaised with client direct and
Affiliate network
■ Campaign started with an
email shot – 38,252
■ 15% open rate – 5,609 opens
■ 423 Clicks
39
TooledUp.com campaign
■ Banner adverts on
Voltimum.co.uk – 262 clicks
■ Banner adverts on
Newsletters – 87 clicks
■ ‘Voltimum Recommends’ on
Newsletters – 531 clicks
■ Total – 1,303 clicks
40
TooledUp.com Campaign
■ 15 week campaign to date
■ 1,303 clicks direct to product
■ Average over 4 clicks per
1000 impressions
41
Market Research
42
1. Flash surveys (quantitative)
■ 3 short questions, fast turnaround
■ Web-form-based
2. In-depth Market Studies (quantitative)
■ Preferences, attitudes, needs and product features
■ Competitive image profiles and price points
■ Customer satisfaction and NPS
■ Research software-based online survey
3. Market Explorations (qualitative)
■ Roundtable Focus Groups
■ Personal in-depth Interviews
43
Broad Research Spectrum
Insights
44
Voltimum Insight
■ Insights through database
qualification and regular
surveys
■ Insights through click-stream
analyse
■ Identify trending topics ( for
example internet of things)
■ Increase market value through
promotion of innovative
products and solutions
45
Voltimum TV & Filming
46
Voltimum TV
47
Digital narrowcasting has clear advantages over broadcasting and e-marketing. Firstly it ensures that all viewers are the target audience, secondly unlike -marketing, the Voltimum TV system does not cater for opt out – if you are in the branch you will see the advertising on the Voltimum TV. Multiplying this across the network we have a highly focussed audience of 2.1 million plus viewers per year.
Advertising for the digital generation
Voltimum TV Locations
Webinar Service
49
Content is displayed
in flexible ‘pods’,
which can be resized
and moved
Can use pre-
recorded video’s
Event Coverage & Filming Projects
■ Voltimum camera team
supports Expert panels
■ Creates bespoke event
films for partners
ECA, EATON, LuxLive, Megaman, OSRAM,
Philips, Recolight
50
Benefits of Membership
51
Benefits of Membership
Online hosting and promotion of your information on www.voltimum.co.uk
News Hosting of an unlimited number of brand-related news items in a
branded area. Each news item can contain images, links, downloads,
video and slideshows.
Product Information Your product ranges presented in detail in Voltimum’s e-catalogue. Each
product can be presented with images and a wide variety of downloads as
well as links.
Once present on Voltimum, your catalogue will also appear on the
websites of Edmundson Electrical.
A PDF version of your Product catalogue(s) and product brochures will
appear in Voltimum’s Product PDF library.
Technical Experts Your technical experts can join Voltimum’s Expert panels to answer
questions and submit white papers on specific topics which can be
published on the portal. This is an extremely popular area of the portal.
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Benefits of Membership
Training & CPD Your courses, webinars or seminars can be showcased alongside courses
from industry leading training bodies including trade associations, industry
bodies and manufacturers. Voltimum’s eUniversity now lists almost 500
learning modules of varying types and is the only central source of
information of this type.
Partner Area Your corporate landing page presenting your corporate values and
messages and providing the appropriate contact details.
Voltimum App Voltimum partners have their catalogues, videos, news and partner page
presented in Voltimum’s iPhone and iPad App available from the iStore
and promoted on Voltimum.
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Benefits of Membership
Presence in VoltiNEWS and VoltiTECH:
At least 1 monthly presence is guaranteed in Voltimum’s award-winning newsletters –
VoltiNEWS circulated 7 times/month to over 75,000 electro-technical professionals and
VoltiTECH, circulated 1 time/month to 40,000.
This medium allows you to promote your latest news, training or events to the market or
highlight your company’s expertise in its field through contributions to technically themed
newsletters.
VoltiNEWS is the largest HTML version e-newsletter in the UK electrical industry.
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Benefits of Membership
Participation in Voltimum Expert Panels:
Voltimum operates 4 x Expert Panels – lighting, electric vehicle infrastructure, smart homes
and building automation, and electric heating, ventilation and control.
The panel meets occasionally to discuss important topics. Their opinions, comments, expert
advice and technical articles are distributed to the market by Voltimum via VoltiTECH, Social
Media Channels, Voltimum TV network, webinars and live seminars.
Partners also will have the benefit of growing with Voltimum and its partners as they share their
experiences and develop expertise.
As a Voltimum partner you would be able to benefit from Voltimum’s Interactive Services and
participate in our fast growing Voltimum TV network at extra charge – all at discounted rates.
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Voltimum UK and Ireland
www.voltimum.co.uk
Eddie Embleton
Sales and Marketing Manager
Eddie.embleton@voltimum.com
Tel: 07572 601548
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Do you have questions?