VMCS14 REenergize: The Future of Volunteer & Cause Engagement with Millennials

Post on 05-Dec-2014

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Best Practice Cafe from the 2014 VolunteerMatch Client Summit The future of workplace engagement and cause involvement is based on a new demographic that will represent 50% of our workforces in 10 years. Millennials are redefining the ways they want to connect, involve and give to causes. This session will help you understand how this generation is bringing new ideas, values and interests to workplace cause involvement. Derrick Feldmann, lead researcher of the Millennia! Impact Project, will discuss findings from more than 5 years of studies with 20,000+ Millennials.

Transcript of VMCS14 REenergize: The Future of Volunteer & Cause Engagement with Millennials

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Spotify

Invisible Children

Generosity Water

TOMS

water.org

CULTURE

1. What the company specifically does, sells or produces2. The company’s work culture3. The company’s involvement with causes4. The company’s office environment5. The company’s diversity and HR awards

TOP FACTORS FOR MILLENNIALSWHEN DECIDING TO APPLY FOR A JOB

CAUSE WORK

3FACTOR WHEN

APPLYING FOR

A JOB

A COMPANY’S

INVOLVEMENT WITH

CAUSES RANKED

IMPORTANTMOSTRD

MILLENNIAL JOB SEARCH PROCESS

MORE THAN 50% OF MILLENNIALS WERE INFLUENCED TO ACCEPT A JOB BASED ON THAT COMPANY’S INVOLVEMENT WITH CAUSES.

RESEARCH

PERCENTAGE OF MILLENNIALS INFLUENCED TO CONTINUE THE JOB-SEARCH PROCESS BASED ON A COMPANY’S CAUSE-RELATED WORK

34%30% MALE • 42% FEMALE

33% MALE • 43% FEMALE

45% MALE • 63% FEMALE

39%

55%

APPLY

ACCEPT

INTERVIEW

RELATIONSHIPS

PERCENTAGE OF MILLENNIALS WHO PREFER TO DO CAUSE WORK WITH CO-WORKERSIN THEIR DEPARTMENT VERSUS CO-WORKERS THEY DON’T INTERACT WITH DAILY

MILLENNIAL VOLUNTEER PREFERENCES

PREFER TO VOLUNTEERWITH PEOPLE IN THEIRDEPARTMENT

PREFER TO VOLUNTEERWITH PEOPLE THEY DON’T

WORK WITH DAILY

62%

39%

RESOURCES

97%OF MILLENNIALSPREFER USING THEIRINDIVIDUAL SKILLSTO HELP A CAUSE

COMPANY-WIDE VOLUNTEER DAYS

PERFORMING CHARITABLE PROJECTSWITH A DEPARTMENT OR TEAM

SABBATICALS(BREAK FROM WORK FOR VOLUNTEERING)

THE THREE CAUSE-RELATED PROGRAMSMILLENNIALS WANT TO SEE MORE OF:

THE LONGER AN EMPLOYEE IS AT A COMPANY

BUT THE MORE LIKELYCOMPANY-WIDE DAYS OF SERVICE,

THEY ARE TO GIVE.

THE LESS THEY ENJOY

92%

85%

81%

WITH COMPANY LESS THAN A YEAR

WITH COMPANY FOR TWO YEARS

WITH COMPANY FOR FIVE OR MORE YEARS

PERCENTAGE OF MILLENNIALS WHO ENJOYCOMPANY-WIDE SERVICE DAYS BASED ON TIME EMPLOYED

PERCENTAGE OF MILLENNIALS WHOGAVE BASED ON THEIR TIME WITH A COMPANY

82%

88%

89%

WITH COMPANY LESS THAN A YEAR

WITH COMPANY FOR ONE YEAR

WITH COMPANY FOR TWO TO THREE YEARS

91%

92%

WITH COMPANY FOR FOUR YEARS

WITH COMPANY FOR FIVE OR MORE YEARS

QUESTIONS?

DERRICK FELDMANN@DERRICKFELDMANN

DFELDMANN@ACHIEVEGUIDANCE.COM

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