VM Sistemi SpA

Bologna, February 11th 2014Luca Peana

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Luca Peana

About Me!

Marketing experience in:B2B and B2C Market, Consultancy, Small Business, E-commerce,

Luxury, Web Agency…

Class 1978

2004 First Marketing Job

July 2012Marketing Manager

VM Sistemi Spa

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About VM Sistemi Spa

Born in 1984

60 Employees 250 Customer4500 Users

Faenza - HQMilano - Roma

2013: +15% growth

www.vmsistemi.it

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About VM Sistemi Spa

2 Business Unit

IT Unit

ERP Unit

High Value ServicesHigh AvailabilityNetworkingRemote Services ManagementVirtualizationOutsourcing???Cloud???

ERP Retail SolutionsElectrical Branch (Elettrix)Electronics Retail (Strike)Mechanic Branch (Olpix)

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Talea Consulting: a VM Sistemi Start-Up

High SpecializationEIM (Enterprise Information Management)Document Management and Business Process Management Projects

www.taleaconsulting.it

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My Job in VM Sistemi

1 Office2 ResourceMany activities

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My Job in VM Sistemi – Get Tools

- CRM solution with high level details data - Social Business Platform for knowledge sharing and cooperating

- Blog (Content repository)- Social Network Page (Linkedin, Twitter, Slideshare, Facebook, Youtube…)- Email Marketing Strategy (contact Plan, Newsletter…)- Influencer and Digital PR…- Market Discovery (Survey, insight…)- Vertical Market Events

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My Job in VM Sistemi - Strategy

- Targets (Erp: Administrative Director / IT: CIO)- Content (tech content, cross content, “Real number” content – case history)- Channels (multichannel Strategy)

Win the challenge of “attention” in Attract, Engage, Nurtuning steps

Content is King

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Huston: we have a problem……in the cloud!

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Cloud Services…

All speak about cloud, but…

What is Cloud? A mask for outsourcing? Housing? Other?

Is the italian Market ready for Cloud?Privacy law, internet speed…

CIO’s are ready to invest in cloud?

These are the questions! Help us to find an answer…

Follow us on www.vmsistemi.it

VM SISTEMI SpA Faenza: Via R. Ossani, 18 - 48018 - Faenza (RA) - Tel 0546 689511 – Fax 0546 689591Milano: Via L. Tolstoj 86 - Scala H - 20089 San Giuliano Milanese (MI) – Tel 02 57506417Roma: Via Troilo il Grande, 3 – 00131 Roma – Tel 06 41294278www.vmsistemi.it – vm@vmsistemi.it

Luca PeanaMarketing Manager

Email: lpeana@vmsistemi.itPhone: 0546 689511