Visual'Thinking'Revolution!+

Lisa'Kay'Solomon,'CCA’S'DMBA'PROGRAM'Sunni'Brown,'Doodle'Revolution'

Patrick'van'der'Pijl,'Business'Model'Inc'

How$many$people$think$we’re$experiencing$a$$

VISUAL'THINKING'REVOLUTION?'

10 Macro Forces Fueling Visual Thinking Revolution

1.  VUCA world (Volatile, Uncertain, Complex, Ambiguous)�2.  fMRI insights in brain research (understanding biological triggers

for ‘threat’ and ‘reward’)�3.  Best selling books codifying tradecraft �4.  Technology advances (ipad, supporting visual apps) �5.  Viral communities emerging (RSA, TED talks)�6.  New supply & demand for learning visual skills �7.  Mainstream media reporting on value (HBR, CNN, etc.)�8.  Design “bubble”�9.  New investor interest in funding design-focused ventures�10.  New audiences expressing interest (business people, teachers,

kids, emerging markets, Saturday Night Live?)�

1. “VUCA” World

©$Lisa$Kay$Solomon,$2011$

2. Brain Insights

3. Best-selling books

Source:$Business$Model$Inc.$

4. Technology

5. Viral Communities

6. New Training

7. Media Attention

8. “Design Bubble”

9. New Investors

Source:$Business$Models$Inc.$

10. New Audiences

10. New Audiences

Source:$MBA$Career$Professionals$

10. New Audiences

10. New Audiences

10. New Audiences

Source:$saragrafix.com.$

10. New Audiences

10. New Audiences

Source:$Business$Models$Inc.$

10. New Audiences

“Saturday'Night'Live”'Sketch''

UPS'Global'Ad'Campaign''

“Lady Liberty” and her marker leading the revolution

Thank you! Twitter: @lisakaysolomon

lsolomon@cca.edu