VISUAL STORYTELLING

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INTRODUCTION

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VISUAL STORYTELLING UTILISE AUTANT LE DESIGN GRAPHIQUE, L’INFOGRAPHIE, L'ILLUSTRATION ET LA PHOTOGRAPHIE POUR TRANSMETTRE DES INFORMATIONS DE FAÇON PLUS ÉLÉGANTE, DIVERTISSANTE ET INSTRUCTIVE.

QU’EST-CE QUE C’EST?

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DÉVELOPPER VOTRE ACTIVITÉ ET RENFORCER VOTRE IMAGE DE MARQUE EN S'APPUYANT SUR DES PHOTOS, DES VIDÉOS, DES INFOGRAPHIES, DES PRÉSENTATIONS ET D'AUTRES MÉDIAS RICHES.

POURQUOI?

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POURQUOI?

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RÉSULTATS?

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QUELLES PLATEFORMES?

• Facebook/Twitter • Instagram • Pinterest • YouTube • Tumblr • Vine • Snapchat • Slideshare

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QUELQUES CHIFFRES

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QUELQUES CHIFFRES

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QUELQUES CHIFFRES

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QUELQUES CHIFFRES

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QUELQUES EXEMPLES

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QUELQUES EXEMPLES

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QUELQUES EXEMPLES

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INSTAGRAM

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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HISTORIQUE

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REGLES

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FIL D’ACTUALITÉS

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PROFIL

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PROFIL

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PARAMÈTRES

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PARAMÈTRES

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PARAMÈTRES

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EXPLORER

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NOTIFICATIONS

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PARTAGER

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PARTAGER

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OUTILS

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OUTILS

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QUELQUES CHIFFRES

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TOP BRANDS SUR INSTAGRAM

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PINTEREST

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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HISTORIQUE

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REGLES

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FIL D’ACTUALITÉS

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PROFIL

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PROFIL

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NOTIFICATIONS

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PARAMÈTRES

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PARAMÈTRES

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PARAMÈTRES

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PARAMÈTRES

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PARAMÈTRES

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EXEMPLES

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TIMING

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OUTIL

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YOUTUBE

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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TUMBLR

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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FIL D’ACTUALITÉS

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PROFIL

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PROFIL

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BLOG

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VINE

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FICHE IDENTITÉ

• 40 million users

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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PROFIL

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SNAPCHAT

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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EXEMPLES

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SLIDESHARE

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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PROFIL

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•Sephora on Pinterest and Facebook

•Red Bull utilise le visual storytelling

•Dunkin’ Donuts utilisent Instagram & Pinterest.

•Regardez également Dunkin’ Donuts Vine videos avec le #DunkinReplay.

EXEMPLES

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CONCLUSION

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STRATEGY & MIX

CONCLUSION

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UN LIVRE?

+32 475 540 793

christelle@letist.com

@cltst

christelle.letist.com

Go To Next Levels

Thank you!Do you have questions?

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SOURCES

• HTTP://INFOGRAPHICB2B.COM/2013/07/03/WHY-USE-VISUAL-CONTENT-IN-SOCIAL-MEDIA-MARKETING-INFOGRAPHIC/

• HTTP://MASHABLE.COM/2014/05/06/DESIGN-CONTENT-MARKETING-BRANDSPEAK/#:EYJZIJOIZIISIMKIOIJFZGTZNXOYEJJPNWVIOG44DYJ9

• HTTP://BLOGS.FORRESTER.COM/NATE_ELLIOTT/14-04-29-INSTAGRAM_IS_THE_KING_OF_SOCIAL_ENGAGEMENT

• HTTP://ANALYTICS.NITROGR.AM/INSTAGRAM-STATISTICS/

• HTTPS://WWW.FACEBOOK.COM/BANKSY

• HTTP://NOTES.FUNDERSANDFOUNDERS.COM/POST/81999963246/HOW-INSTAGRAM-STARTED

• HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-HOWTO-PRODUCE-CONTENT-FOR-INSTAGRAM/

• HTTP://SOCIALMEDIATODAY.COM/MATTHEW-KOBACH/2343691/10-RULES-EVERY-BUSINESS-NEEDS-KNOW-THEY-POST-INSTAGRAM

• HTTP://ICONOSQUARE.COM

• HTTP://NOTES.FUNDERSANDFOUNDERS.COM/POST/82592616960/HOW-PINTEREST-STARTED

• HTTP://TAILWIND.COM

• HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-PINTEREST-SELLS-HERES-HOW-TO-DO-IT/

• HTTP://WWW.DIGITALINFORMATIONWORLD.COM/2014/04/10-RULES-FOR-POSTING-ON-SOCIAL-MEDIA-EVERY-BUSINESS-NEEDS-TO-KNOW.HTML

• HTTP://WWW.SEEYOUBEHINDTHELENS.COM/P/TOP-5-SOCIAL-GRAPHICS.HTML

• HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-HOW-TO-GIF-YOUR-WAY-TO-SUCCESS-ON-TUMBLR/

• HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-GETTING-WEIRD-ON-VINE/

• HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-HOW-SNAPCHAT-FITS-INTO-YOUR-EXISTING-SOCIAL-STRATEGY/

• HTTP://SOCIALMEDIAREVOLVER.COM/USING-SLIDESHARE-FOR-BUSINESS/

• HTTP://WWW.SOCIALMEDIAEXAMINER.COM/VISUAL-STORYTELLING-WITH-EKATERINA-WALTER/

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BONUS

• HTTP://WWW.DIGITALBUZZBLOG.COM/SLIDESHARE-GLOBAL-DIGITAL-STATISTICS-2014-STATS-FACTS-STUDY-PRESENTATION/

!• HTTP://FR.SLIDESHARE.NET/VALAAFSHAR/6297-TOP50MEGATRENDS-V3

!• HTTP://BLOG.CONDUIT.COM/2013/03/28/5-TOOLS-FOR-MANAGING-YOUR-PINTEREST-ACCOUNT/

!• HTTP://WWW.AMAZON.COM/THE-POWER-VISUAL-STORYTELLING-VISUALS/DP/007182393X

!• HTTP://SOCIALMEDIAMAMMA.COM/3-POWERFUL-INSTAGRAM-FOR-BUSINESS-INFOGRAPHICS/

!• HTTP://MASHABLE.COM/2013/07/01/CONVERSATION-PRISM-BRIAN-SOLIS/

!• HTTP://SOCIALMEDIATODAY.COM/2350716/MAKE-YOUR-MARKETING-MEMORABLE-VISUAL-STORYTELLING-WEBINAR-REPLAY

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