Post on 09-Feb-2017
May 1, 2023 Social Media for Beauty Brands1
Visual Social Media channels for Beauty Brands Social Media specialist Kirsten Jassies @kirst_enj
May 1, 2023Social Media for Beauty Brands 2
@kirst_enj > 17 k followers Social Influencer: blogging, content strategy and new
media
May 1, 2023 Social Media for Beauty Brands3
BELGIUM NETHERLANDS User percentageInhabitants 11 million 17 million Facebook 5,9 million 9,4 million 53% - 55% LinkedIn 2,6 million 4 million 24% - 24% Twitter 1 million 2,6 million 9% - 15% Instagram x 1,8 million 11% Pinterest x 1,3 million 8%
Snapchat 100 million user worldwideYoutube 1 billion daily users, 4 billion daily viewsPeriscope 2 million daily active users
INHOUD PRESENTATIESTATS SOCIAL MEDIA BENELUX
May 1, 2023 Social Media for Beauty Brands4
• 1.49 billion monthly active Facebook users• 968 million people log onto Facebook daily • 1.31 billion mobile active users In Europe, over
307 million people are on Facebook.• Age 25 to 34, at 29.7% of users, is the most
common age demographic.
• Half of the population of the Netherlands and Belgium is on FB, in the ages between 15 - 65
FACEBOOK: TO REACH THE MASS
May 1, 2023 Social Media for Beauty Brands5
MEET MAC Cosmetics 11 million followers
One of the best beauty brands on Facebook is MAC Cosmetics! Keep tabs on their company page to stay updated on events, live chats with MAC makeup artists, video tutorials and contests. They have some really outstanding Halloween makeup looks
May 1, 2023 Social Media for Beauty Brands6
Instagram (2010) bought by Facebook in 2012• 400 million users• 80 million photos daily shared • 64% women, 36% men• 73% millennials (15 -35)• #selfie became popular because of
Instagram• The users themselves categorize the
content by using hashtags
INSTAGRAM: fashion and sports
May 1, 2023 In beeld met Instagram 7
Engaging content
May 1, 2023 In beeld met Instagram 8
Unique Concept : GoPro
May 1, 2023 Social Media for Beauty Brands9
YOUTUBE: GAMERS & BEAUTYCHICKS & MUSIC
• Youtube is the second searchengine after Google• YouTube has over a billion users — almost one-third of all people on the
Internet — people watch hundreds of millions of hours on YouTube and generate billions of views
• YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and than any cable network in the U.S
• 82% of 14-17 year olds (teens) in the US use Youtube, 58% millennials even 43% of the baby-boomers
• Vloggers in the categories gaming, pranks and beauty have grown fast and show a high engagement (fans watch the whole video)
• Brands have trouble creating engaging content for Youtube, brands like Gopro and Red Bull get it, Chanel is very arty
• The movie format can also be used on Vine, Instagram or Vimeo
May 1, 2023 Social Media for Beauty Brands10
MEET CHANEL 40 million subscribers
May 1, 2023 Influence en Visual Marketing11
MEET YOUTUBE INFLUENCER NIKKIE 2 million subscribers
May 1, 2023 Influencer Marketing12
• Online contentdiscovery platform with personal moodboards
• 100 million users worldwide• Brands like GE, Nordstrom, Zappos,
Etsy, Target• Traffic-driver for blogs and magazines
like The TravelTester, vtwonen, Flow and Delicious
• 85% female• 70% is under the age of 40• Most pinners buy some of the
products they pin
PINTEREST: DIY, CUPCAKES and WEDDINGS
May 1, 2023 Influencer Marketing Instagram Pinterest13
PINTEREST: the BUY-IT BUTTON
May 1, 2023 Influencer Marketing14
INTERESTING CASE: NORDSTROM
May 1, 2023 Social Media for Beauty Brands15
INHOUD PRESENTATIELivestreaming services like Periscope
May 1, 2023 Social Media for Beauty Brands16
SNAPCHAT
• Snapchat’s core philosophy is “delete is our default.” • 100 million daily users • 6 billion videos are shared daily! (on Facebook that’s 8 billion) • Type of content: behind-the-scenes, humor, slice-of-life, VIP (especially for fans)• Youth create news in snaps for other youth through SNAPCHAT LIVE!
SNAPCHAT: behind the scene
May 1, 2023 In beeld met Instagram 17
MEET: COSMOPOLITAN AND REFINERY 29
May 1, 2023 In beeld met Instagram 18
Assignment (20 minutes)
Work in DUO’s or TRIO’s • Choose one brand• Every group chooses one of these social media channels:
Pinterest, Instagram, Youtube, Periscope or Snapchat • Think of a content concept for that channel (for example:
hair-tutorials on youtube)• Write down a profile-tekst for that channel in max 2 sentences:
who are you and what do you offer people if they follow you on that specific channel? How do you get them to interact with you brand?
• Present your text to the group
May 1, 2023 Social Media for Beauty Brands19
Questions? social: @kirst_enj blog: justK.nl Slideshare.com/justkirsten
For sale on managementboek and BOL.com